Petlab CO
Creative Strategist (Performance Marketing) Remote in Austin Texas
Austin, United States
Sponsorship not specified$75k-$110kDetected 7 days ago
Data AnalysisContent MarketingPerformance MarketingAuditingResearchCommunicationCollaboration
About the role
- Creative Strategist (Performance Marketing) Location: Remote in Austin Texas, USA.
- In the world of performance marketing (especially for brands like PetLabCo.), a Creative Strategist is the bridge between the Media Buying team (the numbers) and the Creative team (the visuals).
- Think of them as a data-driven storyteller.
Responsibilities
- Their job is to ensure that every pixel and every word in an ad is designed to convert, based on actual performance data rather than gut feeling.
- You'll partner closely with our Paid Media, Video Producers, Organic Social, and Influencer teams to develop high-performing ad creatives that scale customer acquisition and revenue.
- Hi, I'm Jesper Mansson, Director of Creative Strategy, and we're seeking a senior-level creative thinker who is obsessed with direct response, passionate about performance, and knows how to lead content strategy that scales.
- You'll be a core strategic partner to our paid, organic, and influencer teams, with a direct impact on how we acquire and retain customers.
- Creative Ideation & Scriptwriting - Once the data reveals opportunities, You will design the next creative tests.
- Testing Strategy & Iteration - You will design and manage the creative testing roadmap for our paid channels.
Skills
- turn data into creative direction.
- This will include:
Compensation
- $75,000- $110,000 USD plus bonus and benefits About the Role PetLab Co. is a world leader in the DTC pet supplement market with a 9-figure revenue, profitable and rapidly growing globally.
Benefits
- We encourage all applications irrespective of gender, race, sexual orientation, religion, age, nationality, marital status, and disability.
Company info
- We're looking for someone who combines creative instincts with analytical rigor.
- We believe that diversity is at the heart of innovation and we welcome passionate candidates from all backgrounds.
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