MAP
Senior CRM Strategist
Austin, Texas, United States · Senior
Sponsorship not specifiedDetected 16 days ago
AWSSalesforceCRMPerformance MarketingShopifyResearchLeadershipCommunicationMicrosoft Office
About the role
- Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets.
- If you possess a proven track record of strategic thinking at the intersection of customer experience, data, and digital ecosystems, and thrive within a dynamic agency environment, then we would love to hear from you.
- You will also work directly with client stakeholders across multiple functions, including marketing, sales, digital, and technology.
Responsibilities
- WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on.
- In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution.
- WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients' businesses.
- WPP is the trusted growth partner for the world's leading brands.
Requirements
- Strong experience in CRM, customer experience strategy, or strategic planning roles.
- the ability to make an impact quickly, identify the opportunities and become a trusted expert in the team and by the client.
- Proven ability to craft compelling, data-backed strategic narratives that inspire, influence, and secure buy-in from senior clients and internal stakeholders.
Skills
- A leader in personalized customer experiences
- A global network
- For more information, visit WPP.com.
- California residents should read
Company info
- WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients' businesses.
- We are seeking a Senior CRM Strategist to drive the development and execution of omnichannel CRM strategies for one of our top- tier global clients.
- What will your day look like?
- As a Senior CRM Strategist, you will:
- Be working in a smaller client strategy team as part of a broader and growing Experience Strategy team at VML MAP with colleagues around the globe.
- Own and drive strategic deliverables, leading the development of integrated channel plans that define the overarching strategy across diverse touchpoints and journey creation. Guide the integration of these strategies across critical digital ecosystems, including email, mobile apps, social media, and emerging platforms, ensuring cohesive and impactful customer experiences.
- Lead and Influence Cross-Functional Teams, serving as the strategic bridge between CX, performance marketing, creative, media, and data teams. You will drive optimization of end-to-end customer engagement, ensuring strategic alignment and seamless execution.
- Oversee and synthesize research and analysis. You will facilitate and lead strategic workshops, extracting insights and translating complex data into impactful, executable strategies, detailed personas, and comprehensive customer journey blueprints that inform strategic decisions.
- Craft compelling narratives and elevate our thought leadership within the industry, positioning VML MAP as a strategic partner.
Equal opportunity
- WPP (MAP/VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
This listing is sourced directly from MAP's careers page and normalized into a canonical job model.