HealthVerity
VP, Marketing
Philadelphia, PA · Vp · Full-time
Sponsorship not specified$150k-$225kDetected 7 days ago
Product StrategyEmail MarketingBrand StrategySalesLead GenerationEmployment LawLeadershipCommunicationCollaborationProblem SolvingMentoringPublic Speaking
About the role
- You will work collaboratively with our executive team and will report directly to our Chief Operating Officer.
- We believe collaboration is most effective when teams come together, which is why we prioritize hiring in the Philadelphia area.
- For certain roles, we also hire from hub locations -regions where we have an established presence with multiple team members working remotely.
Responsibilities
- Collaborate with our Product and Sales Teams to develop a provocative product positioning and messaging strategy that will resonate with our target client personas
- Develop a strategic marketing plan for our key products including HealthVerity Marketplace, Taxonomy, Identity Manager and new product launches
- Manage to KPIs and develop a comprehensive closed-loop marketing program to measure and monitor key metrics and ROI from marketing programs including marketing qualified leads
- Optimize and recommend improvements to marketing campaigns based on results
- Build marketing models and playbooks which allow us to scale and automate manual tasks so that the team is focused on strategic problem solving
- Source and manage internal and external third-party resources to execute digital marketing campaigns, content ideas, and strategies
- Demonstrate a strong connection by partnering with Sales to deliver on revenue targets by executing and refining the current strategy and program for marketing qualified lead generation
- Guide and support our Sales team on the problems we solve for our buyers and users by crafting internal tools and external collateral
- Proven experience building and integrating marketing teams with demonstrated track record for launching new products and services
Requirements
- Required skills and experience
- 10+ years of experience in managing teams and developing talented personnel
Nice to have
- 15+ years of experience across corporate and product marketing including at least 10 years crafting marketing efforts to Pharmaceutical Manufacturers
- SaaS experience preferred
Compensation
- competitive base salary & annual bonus opportunity (for non-commissioned roles)
- Professional development: biweekly 1:1s, hands-on leadership that is goal-and growth-oriented for each team member, and an annual budget to support professional development pursuits
Benefits
- We offer health, dental, and vision coverage starting on day 1.
- We also offer a 401(k) plan and an equity program, with new hire equity grants beginning at the Director level and above.
- Generous PTO: Take time off as needed, targeted at 4 weeks per year, including vacation, personal and sick time, plus paid parental leave.
- Parental Leave: 12 weeks paid leave for childbearing, surrogacy, and adoption; 6 weeks for non-childbearing parents.
- At HealthVerity, we're working towards an innovative and connected future for healthcare data and believe the future is better together.
- Our benefits package is thoughtfully designed to support and enrich the experience of our full-time employees, with eligibility limited to those in permanent positions.
- Compensation: competitive base salary & annual bonus opportunity (for non-commissioned roles)
- In this senior role, you will own the strategic build out and execution of our digital, PR and trade show marketing strategies as we evangelize our approach to key stakeholders across the healthcare landscape.
- Flexible location: Remote workdays and 3 days a week of in-office collaboration for team members in the Philadelphia area.
Company info
- Share insights from prospects and customers
- Develop the arc of a story to create a meaningful and long-term dialogue with customers through digital, trade show and PR efforts
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This listing is sourced directly from HealthVerity's careers page and normalized into a canonical job model.