Prove
Principal Product Marketing Manager
United States · Principal
Sponsorship not specifiedDetected 11 days ago
Product ManagementProduct StrategySalesCollaboration
About the role
- Reporting to the Senior Director of Product Marketing, this role sits at the intersection of portfolio strategy, competitive differentiation, and go-to-market execution.
- You will be responsible for shaping how Prove's Welcome solutions are positioned, enabled, and adopted-while partnering closely with Product, Verticals, Sales, and Marketing to turn market insight into revenue impact.
- This is an ideal role for a product marketer who excels at bringing clarity and focus to evolving solutions while scaling proven offerings.
Responsibilities
- Own end-to-end product marketing for Prove's Welcome solutions portfolio, including Prefill for Consumer, Prefill for Business, Human Assurance and future solutions as they move from early exploration to product/market fit and scale
- Partner closely with Product to translate roadmap, capabilities, and customer value into clear, compelling market narratives
- Lead go-to-market planning and execution for Welcome solution launches, pilots, and feature releases
- Develop core solution assets including pitch decks, one-pagers, solution briefs, demos, and website messaging
- Partner closely with Product, Engineering, and Solutions to understand roadmap priorities and build repeatable processes for translating product roadmap updates into clear launch plans with customer facing assets, enablement, and sales-ready deliverables
- Create scalable templates and standards for core GTM assets in support of launches to drive consistency and efficiency
- Support in establishing best practices, playbooks, and workflows that enable the product marketing team to operate with speed, clarity, and cross-functional alignment
- Partner with Sales, Demand Generation, and Brand to deliver cohesive go-to-market execution
- Create strategies and plans to incorporate voice-of-customer insights and real-world use cases into the product marketing function and share insights across the marketing org
- Support broader product marketing initiatives and launches as needed across Prove's portfolio
Requirements
- Please speak with your recruiter if you have questions.
Nice to have
- 'Welcome' Solutions Product Marketing Ownership
- Define positioning, messaging frameworks, value propositions, and personas for Welcome solutions
- Act as the internal subject matter expert for Welcome solutions across Sales, Marketing, and Revenue teams
- Cross-Team Collaboration, Launch Excellence & GTM Enablement
- Verticalized Intelligence & Enablement
- Incorporate customer proof, market trends, and vertical-specific challenges into Grow solution storytelling
- 5+ years of product marketing experience in B2B SaaS
- 2+ years pf experience in identity, authentication, fraud prevention, or adjacent industries
Compensation
- Over 1,000 enterprise customers use Prove's platform to process 20 billion customer requests annually across industries, including banking, lending, healthcare, gaming, crypto, e-commerce, marketplaces, and payments.
Benefits
- Competitive salaries & Bonus Plan (for eligible roles) and Equity Plan
- 401(k) Retirement Plan & Match (US Offices) and Local Country Pension (International Offices)
- Unlimited Vacation and Flexible hours
- Comprehensive medical benefits for you and your family ❤️
- Daily GrubHub stipend for lunch if coming into the office (US Offices)
- Plus variable commission / company bonus.
- Offered salary will be determined by the applicant's education, experience, knowledge, skills, geo-location, abilities, internal equity, and alignment with market data.
Company info
- When you are applying for a job at Prove, we collect and use your personal information in the job
Equal opportunity
- Employment:
- Prove is an equal opportunity employer committed to providing equal employment opportunity for all people regardless of race, color, religion, gender or sexual orientation, age, marital status, national origin, citizenship status, disability, veteran status or other personal characteristics
- Privacy & Data Protection:
- When you are applying for a job at Prove, we collect and use your personal information in the job application process.
Visa & Work Authorization
- for all people regardless of race, color, religion, gender or sexual orientation, age, marital status, national origin, citizenship status, disability, veteran status or other personal characteristics
This listing is sourced directly from Prove's careers page and normalized into a canonical job model.