SmartAsset

Senior Marketing Operations Manager

Remote, Contiguous United States · Senior

Sponsorship not specified$150k-$175kDetected 21 days ago

Data StructuresSQLData VisualizationLLMsGoogle AdsSalesforceSalesLeadership

About the role

We are seeking a talented Senior Marketing Operations Manager who can help us grow our revenue and customer base by optimizing our demand generation motions and improving how we operate our marketing tech stack.
The ideal candidate is an analytical problem solver, bringing data-backed expertise across the many domains of revenue strategy and operations.

Optimize the full lead-to-revenue lifecycle, driving continuous conversion rate improvements across both marketing acquisition and sales funnels..
Define and monitor core Key Performance Indicators across the demand generation motion, building dashboards and delivering actionable insights to executive leadership.
Own the operational foundation of Demand Generation. Understand what tools to use and when to use them to drive Marketing Qualified Leads (MQL) volume for the Sales team.
Drive strong Marketing-Sales alignment by translating frontline sales insights into actionable strategies that accelerate pipeline growth and conversion.
Partake in operationalizing strategic initiatives in support of the broader Go-to-Market (GTM) team - sometimes, as a project leader, other times, as a key contributor.
Develop and execute a customer segmentation strategy based on behavioral, firmographic, and intent data to power effective, multi-channel marketing campaigns.
Extensive understanding of infrastructural and operational design principles related to Account Based Marketing (ABM) and multi-touch attribution models.

Must be able to communicate via phone calls and/or video conferences (mainly for concierge and sales roles)
This teammate must have keen instincts for building revenue generating machines and a passion for marketing analytics.
Skills / Experience You Have:
Ability to construct Tableau dashboards, leveraging logical functions and parameters to translate complex data sets into clean, actionable executive visualizations.

7+ years of experience in marketing operations, revenue operations, and/or sales operations.
At least one certification with Salesforce, Pardot (Salesforce Marketing Cloud Account Engagement) or Marketo.
Advanced command of Salesforce functions, capabilities, flows, data structures, and data schema.
Strong proficiency in Structured Query Language (SQL) for querying complex databases, data manipulation, and advanced pipeline analysis.
Experience working directly with paid marketing channel platforms (e.g. Google Ads, LinkedIn, social media, etc).
Background in Financial Advisory Services, Residential Real Estate, or Insurance industries.
SmartAsset is an online destination for consumer-focused financial information, educational content, personalized calculators, and tools.

California, Colorado, Connecticut, Maryland, Nevada, Rhode Island, Washington, and New York City residents* $150,000 to $175,000 base salary + RSUs + benefits.

Pet insurance, home office stipend, and Employee Assistance Program (EAP)
We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.
California, Colorado, Connecticut, Maryland, Nevada, Rhode Island, Washington, and New York City residents* $150,000 to $175,000 base salary + RSUs + benefits.
Comprehensive Health Coverage: Multiple Medical, Dental, and Vision plan options through trusted national carriers-so you can choose what fits your needs.
Life & Disability Protection: Company-paid Life/AD&D coverage, with options to add supplemental life and disability plans for extra peace of mind.
Financial Wellness: 401(k) with employer match, pre-tax savings through FSA and HSA options, and equity packages offered for every role.
Time Off That Works: Generous vacation, sick, and parental leave policies-because balance matters.

The Sales Strategy, Operations, & Enablement (SSOE) team is at the epicenter of a rapidly growing business focused on acquiring new B2B customers in the Financial Services space.
We are general athletes who have the strategic agility to flex into different parts of the organization to provide thought leadership and operational scale.
The team is adept at transitioning between high-level strategy and tactical execution, and managing competing priorities in a fast-paced, ever-changing business environment.
Company-paid Life/AD&D coverage, with options to add supplemental life and disability plans for extra peace of mind.

SmartAsset is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees.
equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees.
If you have a disability or special need that requires accommodation, please contact us at Recruiting@smartasset.com.

al employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status

This listing is sourced directly from SmartAsset's careers page and normalized into a canonical job model.