SharkNinja

SharkNinja

Manager, DTC GTM

Needham, MA, United States · Mid

Sponsorship not specified$134k-$163kDetected 3 days ago
Project ManagementJiraSEMGoogle AnalyticsCRMLeadershipCommunicationMicrosoft Office

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odds of building a lasting career here

57Sponsors, lottery-bound
Cap-exempt (no lottery)0
Sponsors this role90
Entry-level history0
PERM / green-card track0
Lottery odds (Level III)83
Fits your clock70

Sponsors, but it's cap-subject — you still face the weighted lottery (~45% per draw at Level III). Good if you win; have a cap-exempt backup on your list.

Lottery odds assume a STEM candidate.

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About the role

  • Headquartered in Needham, Massachusetts with more than 4,100 associates, the company's products are sold at key retailers, online and offline, and through distributors around the world.
  • We're not waiting for the future; we're creating it.
  • If you believe the best way to do your job hasn't been invented yet, you'll fit right in.

Responsibilities

  • Organize, drive, and continuously improve Campaign & New product development (NPD) delivery and process workflows across all DTC touchpoints, acting as the central point of contact for Global GTM
  • Co-own the global GTM calendar and strategy, consolidating multiple inputs from various stakeholders, maintaining a clear, shared view of direction and launch status across all workstreams for NPD and campaigns, from early-stage planning through post-launch review
  • Set expectations, coordinate and influence all local channel team members effectively to drive planned campaigns through to execution, ensuring the team is aligned with each other and the wider business
  • Liaise with trading and merchandising teams to ensure campaign focus drives the DTC digital trading strategy
  • Build and maintain effective relationships with internal teams, external partners, and agencies across a range of disciplines to ensure seamless campaign execution.
  • Champion a test-and-learn culture, building a playbook of GTM best practice from each launch cycle
  • Solutions-focused approach, a self-starter who takes ownership and drives the plan forward
  • A natural collaborator who brings teams together and builds trust quickly, able to manage multiple stakeholders and build strong relationships, with the ability to influence at all levels, including senior leadership
  • Proven ability to manage cross-functional projects with multiple stakeholders and competing deadlines
  • Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of.

Requirements

  • 3+ years of experience in ecommerce, digital marketing, or a GTM/project coordination role, with experience managing end-to-end from brief to post-launch review
  • Strong understanding of DTC ecommerce - how products are launched, merchandised, and promoted online
  • Proficient analytical skills, and experience with analytical tools such as GA4, PowerBI or equivalent

Nice to have

  • Background in consumer electronics, FMCG, or a product-led DTC brand (preferred)
  • Educated to degree level (preferred)
  • Experience working across multiple international markets (preferred)

Compensation

  • $133,600 - $163,300 USD
  • The annual salary range for this position is displayed below.
  • Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.

Benefits

  • We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more.
  • We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what's possible.
  • At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success.
  • With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

Company info

  • SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company's products are sold at key retailers, online and offline, and through distributors around the world.
  • AI at SharkNinja
  • At SharkNinja, we're building an AI-native culture. We're not waiting for the future
  • we're creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what's possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn't been invented yet, you'll fit right in.
  • Ensure all content is acquired from marketing teams in a timely manner to allow effective preparation and QA of on-site activity and channel activation
  • A strategic thinker who can simultaneously hold the big picture and obsess over the details.
  • Excellent written and verbal communication, able to tailor style to a diverse audience
  • Commercially minded and results-driven - relentlessly focused on ROI and never satisfied with 'good enough.'

Equal opportunity

  • If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com
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This listing is sourced directly from SharkNinja's careers page and normalized into a canonical job model.