Justworks
Staff Product Marketing Manager, AI & Analytics
New York, New York · Staff+
Sponsorship not specified$166k-$214kDetected 21 days ago
A/B TestingProduct StrategyFinancial ModelingCustomer SuccessResearchLeadershipCollaboration
About the role
- We work hard and care about our most prized asset - our people.
- We're helping businesses get off the ground by enabling them to focus on running their business.
- We're data-driven and never stop iterating.
Responsibilities
- You build structured pricing processes and governance models that reduce ambiguity and drive alignment across teams.
- You partner effectively with Product, Finance, Sales, Revenue Effectiveness, and Marketing to align incentives and drive execution.
- You deliver measurable revenue impact while strengthening long-term customer trust.
- Collaborate across teams to drive shared growth outcomes.
- Develop positioning, messaging, and value frameworks that help customers understand, trust, and adopt AI-powered experiences across products and workflows.
- Develop go-to-market strategies for major AI innovations, ensuring clear positioning, strong differentiation, and coordinated execution across Product, Marketing, Sales, and Customer Success.
- Partner with Growth, Lifecycle Marketing, Sales, and Customer Success to drive awareness, usage, and long-term engagement with AI-powered capabilities.
- Measure and optimize the success of AI initiatives through adoption, retention, customer satisfaction, and business impact metrics.
- Drive high-impact AI initiatives from strategy through execution, creating clarity and momentum across diverse stakeholder groups.
Requirements
- You combine deep curiosity about AI with strong product instincts and the ability to translate complex capabilities into compelling customer outcomes.
- You are equally comfortable influencing product direction, defining market opportunities, and leading cross-functional teams through ambiguity to bring new categories of innovation to life.
- Establish a cohesive AI story across the portfolio, ensuring a consistent customer experience across products and touchpoints.
- Strong understanding of AI technologies, trends, and market dynamics, with the ability to translate technical capabilities into clear customer value and compelling market narratives. Direct experience marketing AI-powered products is strongly preferred.
- Outstanding storyteller: synthesize customer, market, competitive, and product signals into clear narratives tailored to audiences ranging from customers and prospects to executives and product leaders.
- Demonstrated ability to influence product strategy, roadmap decisions, and investment priorities through market intelligence, customer research, and business insight.
- Proven experience leading highly cross-functional initiatives and influencing senior stakeholders across Product, Engineering, Revenue, Marketing, Legal, and Operations without direct authority.
- Comfort operating in ambiguity and defining strategy in rapidly evolving markets where customer needs, technologies, and competitive dynamics are constantly changing.
- Strong analytical and strategic thinking skills, with experience evaluating product adoption, customer engagement, market opportunities, and business impact.
- Experience in HR technology, fintech, payroll, workforce management, productivity software, or other SMB-focused platforms is a plus.
- The base wage range for this position based in our New York City Office is targeted at $166,000.00 - $214,000.00 per year.
- #LI-Hybrid
- Actual compensation is based on multiple factors that are unique to each candidate, including and not limited to skill set, level of relevant experience, and specific work location. Salary ranges for positions based in other locations may differ based on the cost of labor in that location.
Nice to have
- Minimum of 8-12 years of experience in product marketing, product strategy, growth, or a related B2B SaaS function, with a track record of influencing product direction and driving measurable business outcomes.
- Experience owning positioning, go-to-market strategy, and commercialization for complex products, platforms, or emerging technologies.
- Strong understanding of AI technologies, trends, and market dynamics, with the ability to translate technical capabilities into clear customer value and compelling market narratives.
- Direct experience marketing AI-powered products is strongly preferred.
Compensation
- Demonstrated ability to influence product strategy, roadmap decisions, and investment priorities through market intelligence, customer research, and business insight.
- Proven experience leading highly cross-functional initiatives and influencing senior stakeholders across Product, Engineering, Revenue, Marketing, Legal, and Operations without direct authority.
- Comfort operating in ambiguity and defining strategy in rapidly evolving markets where customer needs, technologies, and competitive dynamics are constantly changing.
- Strong analytical and strategic thinking skills, with experience evaluating product adoption, customer engagement, market opportunities, and business impact.
- Experience in HR technology, fintech, payroll, workforce management, productivity software, or other SMB-focused platforms is a plus.
Benefits
- Own the strategic narrative for AI across the Justworks platform-defining how AI-powered capabilities support our platform vision, differentiate us in the market, and create value for customers.
- Define commercialization strategies for AI-powered experiences, including packaging recommendations, value articulation, customer education, and activation plans.
- Lead through influence, aligning Product, Engineering, Marketing, Revenue, Customer Success, Legal, and Operations teams around a shared vision for AI across the Justworks platform.
Company info
- At Justworks, you'll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people.
- We're helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We're data-driven and never stop iterating. If you'd like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we'd love to hear from you.
- We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team.
- Our Values
- At Justworks, you'll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community.
- We solve HR issues.
- If you'd like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we'd love to hear from you.
- We're united by shared goals and shared motivations at Justworks.
- These are best summed up in our company values, which are reflected in our product and in our team.
- If this sounds like you, you'll fit right in.
Visa & Work Authorization
- all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital or familial status, disability, pregnancy, gender identity or expression, vetera
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This listing is sourced directly from Justworks's careers page and normalized into a canonical job model.