Mediabrands

Mediabrands

Associate Director, Social Strategy -NYC - American Express

New York, New York, United States · Director

Sponsorship not specifiedDetected 41 days ago
ExpressPerformance MarketingResearchCommunication

About the role

  • We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI and experimentation.
  • KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry.
  • We have extensive offerings spanning across performance marketing and data and technology.

Responsibilities

  • Work with the strategy team to translate the strategic platform to social media, experiments with new ad units and platforms while delivering paid social plans designed to meet client goals
  • Present plans to internal partners and client groups
  • Develop a strong working relationship with the media sales community, specifically our partners, to become the point person for day to day needs and account maintenance for all active campaigns:
  • Use research tools to develop profile of target audiences with view into their social/online behaviors, media consumption, etc.
  • Team player who is able to balance multiple workstreams, collaborate effectively, and clearly communicate

Requirements

  • Required Skills and Experience
  • "Hands-on-keyboard" experience with primary buying platforms and formats (Facebook/Instagram, Twitter, Snapchat, LinkedIn, and Pinterest).

Nice to have

  • Experience with ad verification and brand safety tools (IAS, DoubleVerify, Moat - Crossix is a plus)

Company info

  • Business Overview
  • KINESSO is the technology-driven performance marketing agency that sits at the very heart of Mediabrands, providing actionable growth for both our agency partners and clients.
  • KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, P3, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry.
  • Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs.
  • The company has more than 6,000 employees operating in more than 60 countries.
  • Learn more at www.KINESSO.com.
  • Position Summary
  • Media Specialist, Social Strategy
  • Position Overview
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This listing is sourced directly from Mediabrands's careers page and normalized into a canonical job model.