Beyond Meat

Beyond Meat

Shopper Marketing Manager

USA - El Segundo CA · Senior

No sponsorshipDetected 156 days ago
Project ManagementSalesHRLeadershipCommunicationPublic Speaking

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odds of building a lasting career here

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Cap-exempt (no lottery)0
Sponsors this role72
Entry-level history0
PERM / green-card track0
Lottery odds40
Fits your clock70

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About the role

  • We are focused on raising the bar on talent.
  • This role will foster relationships across our marketing team, internal sales teams and key customer marketing teams, contributing to joint business plans for our customers across both sales and marketing levers.
  • Ideal candidates will have both a marketing and sales mindset with a particular focus on growing emerging categories and brands within large and mid-sized retailers.

Responsibilities

  • Partner cross-functionally to develop and execute transformative omnichannel campaigns throughout the path to purchase that strengthen brand equity and drive profitable sales and revenue growth.
  • Act as a key resource to the internal sales team, effectively and productively collaborating with them, to develop and execute plans to achieve results.
  • Develop ongoing relationship with account customer marketing teams to wire marketing within retail plans.
  • Manage business metrics (sales, share, revenue, space allocation, etc.), including customer journeys (awareness, consideration, and conversion).
  • Manage brand appearance on partner sites, bridging the gap between online and offline sales by creating communications and executing paths that are set to win across both digital and in-store environments.
  • Partner with key stakeholders in development and execution shopper marketing materials, including sales decks, POS and field executions
  • Work cross-functionally to develop merchandising assets, content, product field guides, sales decks, and any other in-store needs.
  • This person will comprehensively develop and execute retail initiatives tha t meet shopper's needs while delivering on both brand and customer priorities.
  • Using insights to turn s hoppers into b uyers, th is role will develop programs that strategically align brand and retailer objectives and differentiates Beyond Meat with retailers and shoppers.

Requirements

  • Strong communication skills including verbal, written, presentation to include the ability to have joint presentations with brand marketing and sales and interface with all levels of the customer.
  • For all U.S. based roles: Applicants must be authorized to work for a U.S. employer.
  • Education, Technical Skills, and/or Previous Experience:
  • Strong knowledge of omnichannel marketing and how to effective drive sales both in store and online.
  • Solution Oriented: A bility to find creative solutions to challenges that meet the needs of Beyond Meat and our Strategic customers.

Skills

  • BA required. MBA a plus.
  • 5-7 + years of experience in marketing, with 3 + years in retail or shopper marketing
  • Substantial experience working in the CPG industry, managing large retail accounts or working with mass retailers, preference in Food/Bev
  • Knowledge of syndicated data sources including SPINS and Numerator.
  • Quantitative skills and financial acumen.
  • Motivated by fast-paced, rapid changing environments.
  • Entrepreneurial spirit and can-do attitude.
  • Self-starter who loves collaboration. Comfortable working independently as well as influencing cross-functional teams.
  • Commitment to the Company's values.
  • Located at our Corporate Headquarters in El Segundo, CA 5 days a week
  • Strategic oversight of Shopper Marketing annual plans, programs and turnkey tools - both at a national level and for specific accounts.
  • The actual base is dependent upon many factors, such as training, transferable skills, work experience, business needs and market demands.

Compensation

  • The starting annual base pay for this role is between USD $95,000 and $110,000.
  • The base pay range is subject to change and may be modified in the future.
  • Strategic oversight of Shopper Marketing annual plans, programs and turnkey tools - both at a national level and for specific accounts.
  • Use category, shopper, and retailer specific insights to identify opportunities and industry trends to generate holistic learning agenda for key customers, develop shopper-centric selling stories, and annual plans and budgets.

Benefits

  • If you are interested in learning the status of your application, please note you will be contacted directly by the appropriate human resources contact person if you are selected for further consideration.

Company info

  • Beyond Meat, Inc., otherwise known as Beyond The Plant Protein Company™, is a plant protein company offering a portfolio of plant-based products made from simple ingredients without GMOs, no added hormones or antibiotics, and 0mg of cholesterol per serving.
  • Founded in 2009, Beyond Meat's core products are designed to have the same taste and texture as animal-based meat while being better for people and the planet.
  • The Company's brand promise, Eat What You Love®, represents a strong belief that there is a better way to feed our future and that the positive choices we all make, no matter how small, can have a great impact on our personal health and the health of our planet.
  • By shifting from animal-based protein to plant-based protein, we can positively impact four growing global issues: human health, climate change, constraints on natural resources and animal welfare.
  • We are focused on raising the bar on talent. We are dedicated to shaping an inclusive culture that drives excellence, innovation, and results by enabling talent acceleration and development, engagement, and the employee experience.
  • We are dedicated to shaping an inclusive culture that drives excellence, innovation, and results by enabling talent acceleration and development, engagement, and the employee experience.
  • Beyond The Plant Protein Company is an equal employment opportunity employer.
  • We are looking for a Shopper Marketing Manager who will develop and execut e best-in-class retail programs linking brand and sales objectives.

Visa & Work Authorization

  • This role is not eligible for Visa Sponsorship at this time.
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This listing is sourced directly from Beyond Meat's careers page and normalized into a canonical job model.