Beyond Meat

Shopper Marketing Manager

USA - El Segundo CA

No sponsorshipDetected 70 days ago

Project ManagementSalesHRLeadershipCommunicationPublic Speaking

About the role

We are focused on raising the bar on talent.
This role will foster relationships across our marketing team, internal sales teams and key customer marketing teams, contributing to joint business plans for our customers across both sales and marketing levers.
Ideal candidates will have both a marketing and sales mindset with a particular focus on growing emerging categories and brands within large and mid-sized retailers.

Responsibilities

Partner cross-functionally to develop and execute transformative omnichannel campaigns throughout the path to purchase that strengthen brand equity and drive profitable sales and revenue growth.
Act as a key resource to the internal sales team, effectively and productively collaborating with them, to develop and execute plans to achieve results.
Develop ongoing relationship with account customer marketing teams to wire marketing within retail plans.
Manage business metrics (sales, share, revenue, space allocation, etc.), including customer journeys (awareness, consideration, and conversion).
Manage brand appearance on partner sites, bridging the gap between online and offline sales by creating communications and executing paths that are set to win across both digital and in-store environments.
Partner with key stakeholders in development and execution shopper marketing materials, including sales decks, POS and field executions
Work cross-functionally to develop merchandising assets, content, product field guides, sales decks, and any other in-store needs.
This person will comprehensively develop and execute retail initiatives tha t meet shopper's needs while delivering on both brand and customer priorities.
Using insights to turn s hoppers into b uyers, th is role will develop programs that strategically align brand and retailer objectives and differentiates Beyond Meat with retailers and shoppers.
Founded in 2009, Beyond Meat's core products are designed to have the same taste and texture as animal-based meat while being better for people and the planet.

Requirements

Strong communication skills including verbal, written, presentation to include the ability to have joint presentations with brand marketing and sales and interface with all levels of the customer.
For all U.S. based roles: Applicants must be authorized to work for a U.S. employer.
Education, Technical Skills, and/or Previous Experience:
Strong knowledge of omnichannel marketing and how to effective drive sales both in store and online.
Solution Oriented: A bility to find creative solutions to challenges that meet the needs of Beyond Meat and our Strategic customers.
Commitment to the Company's values.

Skills

BA required. MBA a plus.
5-7 + years of experience in marketing, with 3 + years in retail or shopper marketing
Substantial experience working in the CPG industry, managing large retail accounts or working with mass retailers, preference in Food/Bev
Knowledge of syndicated data sources including SPINS and Numerator.
Quantitative skills and financial acumen.
Motivated by fast-paced, rapid changing environments.
Entrepreneurial spirit and can-do attitude.
Self-starter who loves collaboration. Comfortable working independently as well as influencing cross-functional teams.
Strategic oversight of Shopper Marketing annual plans, programs and turnkey tools - both at a national level and for specific accounts.
The actual base is dependent upon many factors, such as training, transferable skills, work experience, business needs and market demands.

Compensation

The starting annual base pay for this role is between USD $95,000 and $110,000.
The base pay range is subject to change and may be modified in the future.
Strategic oversight of Shopper Marketing annual plans, programs and turnkey tools - both at a national level and for specific accounts.
Use category, shopper, and retailer specific insights to identify opportunities and industry trends to generate holistic learning agenda for key customers, develop shopper-centric selling stories, and annual plans and budgets.

Benefits

By shifting from animal-based protein to plant-based protein, we can positively impact four growing global issues: human health, climate change, constraints on natural resources and animal welfare.
The role may also be eligible for bonus and benefits.
If you are interested in learning the status of your application, please note you will be contacted directly by the appropriate human resources contact person if you are selected for further consideration.

Company info

We are dedicated to shaping an inclusive culture that drives excellence, innovation, and results by enabling talent acceleration and development, engagement, and the employee experience.
Beyond The Plant Protein Company is an equal employment opportunity employer.
We are looking for a Shopper Marketing Manager who will develop and execut e best-in-class retail programs linking brand and sales objectives.

Visa & Work Authorization

This role is not eligible for Visa Sponsorship at this time.

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This listing is sourced directly from Beyond Meat's careers page and normalized into a canonical job model.