Commure
Head of Performance Creative
Mountain View, CA · Senior
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About the role
- On Meta today, creative is the targeting: the platform decides who sees an ad by reading the ad itself, and the accounts that win are the ones feeding it the most distinct, customer-true concepts.
- You will be the person who makes that happen.
- This is not a brand or content-calendar role, and it is not an agency-management role.
Responsibilities
- Live in our customer and sales call recordings, support tickets and onboarding notes.
- Own creative strategy.
- Build the creator bench. Recruit, brief and direct clinicians, practice owners and UGC creators for testimonial and founder-style content. Own consent, releases and claims compliance for everything that runs.
- Launch and QA your own ads. Build and launch inside Meta Ads Manager: naming conventions, primary text, headlines, placements, UTMs. Check every placement render before it goes live. A test that launches with a broken link or the wrong form is a wasted week.
- Work in the ad account and our dashboard without an analyst: hook rate, hold rate, cost per qualified lead by concept and audience, cohort reads that account for a multi-week sales cycle.
- Build with AI as a system. Prompt libraries, generation pipelines, agents that score tests and surface quotes. Improve the workflows we already run and build the ones we don't have. Catch what the AI gets wrong before it ships.
- Our team works directly alongside clinicians, not through layers of process, which means the gap between what you build and its impact on patient care is immediate.
- Come deliver this transformation.
Requirements
- You know how each platform works in practice: account structure, launch mechanics, testing cadence, creative formats, optimization signals, and what a winning concept looks like on each.
- You can show the workflows and say what you tried and dropped.
Nice to have
- Built and run a creator or UGC pool: recruiting, briefing, rates, releases.
- Python or a notebook habit for analysis beyond SQL.
- A storyteller who understands buyers.
- You know how to stop a clinic owner mid-scroll, name the pain they have at 7 p.m. with notes still open, and make a complex product feel obvious in eight seconds.
- You know winning on Meta comes from constant iteration and many distinct bets, not one perfect ad.
- Detail-obsessed.
- Copy formatting, UTMs, upload settings, claims, releases.
- You catch it before it ships.
Compensation
- Today, 500,000+ clinicians across 500+ healthcare organizations nationwide trust Commure to handle $25B+ in annual claims and support over 200 million patient interactions.
Benefits
- At Commure, we're building the AI Operating System for healthcare, the foundation that defines how care is delivered, documented, and financed.
- Healthcare carries a $1 trillion administrative burden and we're at the center of transforming it.
- Today, 500,000+ clinicians across 500+ healthcare organizations nationwide trust Commure to handle $25B+ in annual claims and support over 200 million patient interactions.
- The future of healthcare is being built right now.
Company info
- Nothing slips because you lost track of it. - You've worked directly with customers or creators to make content, and you can direct someone on camera. - A bias toward shipping.
- Keep a library of verbatim quotes we are cleared to use.
This listing is sourced directly from Commure's careers page and normalized into a canonical job model.