EverCommerce Solutions
EverPro - Senior Paid Media Strategist (Remote, US)
Remote- US · Senior
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About the role
- You are the strategic owner of paid channel outcomes across search, paid social, affiliates, and influencer - accountable for the results, not just the activity.
- You set the strategy, define the targets, and serve as the primary interface with business stakeholders on performance, plans, and trade-offs.
- Stay ahead of platform, auction, measurement, and creator-economy dynamics, and convert those changes into a sharper plan before competitors react.
Responsibilities
- As Senior Paid Media Strategist, you own what paid media delivers for the business.
- You will deliver results through whichever model best serves the objective - directly when speed or precision demands it, and through agency partners you brief, manage, and hold accountable.
- Own the paid media number. Define and own the business objectives for what paid channels can deliver - pipeline, new subscriptions, CAC/CAF efficiency, and contribution - across the portfolio you support.
- Set cross-channel strategy. Build and continuously evolve the paid strategy spanning search, paid social, affiliates, and influencer/creator partnerships, allocating investment to where it compounds.
- Run a high-accountability agency model. Brief, manage, and hold agency partners accountable to outcomes - setting the strategy and standards, reviewing the work, and owning the results regardless of who pushes the buttons.
- Deliver through either model. Generate results yourself or through partners as the situation requires, drawing on experience operating in both in-house and agency-led structures.
- Own the testing agenda. Direct the roadmap of audience, creative, offer, and landing-page tests - setting hypotheses and priorities and judging what scales.
- Drive toward incrementality. Push beyond last-click toward a credible read on what paid truly drives, and use it to guide reinvestment.
- Connect paid to the funnel. Partner with analytics, lifecycle, web, and sales teams to diagnose funnel issues and unlock conversion downstream of the click.
Requirements
- 6+ years in paid media / performance marketing, with a track record of owning channel outcomes and business targets - not just managing campaigns.
- Demonstrated experience operating in both in-house and agency-led models, with required, hands-on experience managing agencies to measurable results.
- Ability to translate complexity into a clear, persuasive narrative for senior business stakeholders and to influence without authority.
- Working knowledge of incrementality testing, MMM, or modern measurement approaches in a signal-constrained environment.
- Familiarity with affiliate platforms and creator/influencer sourcing, and with how AI is reshaping campaign strategy and ad operations.
- This role can be based anywhere in the United States - if you're close to one of our offices, we can set you up in-office, or you can work 100% remotely.
- You must be eligible to work without sponsorship to qualify for this position.
- Multi-channel fluency across paid search, paid social, and at least one of affiliate or influencer/creator marketing
- comfort building strategy across all four.
- Strong command of performance economics - ROI, CAC, LTV, CPA, CVR, MER - and of B2B/SMB funnels (leads, MQLs, SQLs, trials, subscriptions, retention).
- Analytical confidence: fluent enough in data, attribution, and measurement to challenge an agency's numbers and stand behind your own.
- A bias for outcomes over activity, and the judgment to know when to lean on a partner and when to step in directly.
- Bonus Points
- Experience building effective agency-management practices and partner scorecards.
- Background in B2B SaaS or SMB-focused, subscription, or e-commerce businesses.
- Where: Remote, US
Compensation
- The target base compensation for this position is $110,000 - $130,000 USD per year in most US locations.
Benefits
- Day 1 access to robust health and wellness benefits, including an annual wellness stipend
- 401(k) with up to a 4% match and immediate vesting
- Flexible and generous (FTO) time-off
- Employee Stock Purchase Program
- We do not discriminate on the basis of race, religion, color, national origin, gender identity, sexual orientation, age, marital status, veteran status, or disability status.
Company info
- Translate market shifts into advantage. Stay ahead of platform, auction, measurement, and creator-economy dynamics, and convert those changes into a sharper plan before competitors react.
- Be the face of paid to the business. Serve as the main interface with business stakeholders - GMs, brand and product leaders, and finance - on key results, strategies, and optimizations.
- Communicate with clarity. Frame context, performance, anomalies, and recommendations in a simple, narrative-driven way that earns trust and drives decisions, not just dashboards.
- Align investment to ambition. Partner on budget setting and reforecasting, and make a defensible case for where incremental dollars should and should not go.
- Strengthen how we work with partners. Help refine the playbooks, scorecards, and rituals that keep agency partnerships and internal strategy working well together.
- At EverCommerce [Nasdaq: EVCM], we are on a mission to digitally transform the service economy with tailored, end-to-end SaaS solutions that simplify and empower the lives of our 725,000+ customers.
- As a leading service commerce platform, our modern digital and mobile applications create predictable, informed, and convenient experiences between customers and their service professionals in the areas of Home & Field Services, Health Services, and Wellness industries.
- We are building an extraordinary company and looking for talented, energetic, and motivated people to join our team.
- Multi-channel fluency across paid search, paid social, and at least one of affiliate or influencer/creator marketing; comfort building strategy across all four.
- Flexibility to work where and how you want within your country of employment - in-office, remote, or hybrid
Equal opportunity
- EverCommerce is an equal opportunity employer and we value diversity at our company.
- equal opportunity employer and we value diversity at our company.
Visa & Work Authorization
- You must be eligible to work without sponsorship to qualify for this position.
This listing is sourced directly from EverCommerce Solutions's careers page and normalized into a canonical job model.