Edmentum

Edmentum

Director, Consumer Marketing

United States · Director

Sponsorship not specified$160k-$170kDetected 6 days ago
SEOEmail MarketingCommunication

About the role

  • This role is pivotal in shaping the customer experience and driving measurable growth for Apex Learning Virtual School.
  • Edmentum is an Equal Opportunity Employer.

Responsibilities

  • Lead and grow the Consumer Marketing team to execute eCommerce strategy and achieve revenue goals.
  • Develop and implement comprehensive digital marketing strategies across SEO, PPC, email, and paid media.
  • Design and execute full-funnel campaigns to drive customer acquisition and engagement.
  • Use data insights to optimize site performance and inform strategic decisions.
  • Manage marketing automation to nurture leads and encourage repeat purchases.
  • Collaborate with agencies and internal teams to ensure cohesive and impactful marketing execution.
  • As Director, Consumer Marketing, you will lead the strategic development and execution of consumer marketing initiatives to expand our eCommerce business.
  • You'll build and manage a high-performing team, develop full-funnel marketing strategies, and drive innovation across digital channels.
  • You mentor and develop high-performing teams.
  • You communicate effectively and drive strategic alignment.

Requirements

  • You have 10+ years of experience in eCommerce and digital marketing.
  • You are skilled in SEO, PPC, email marketing, and digital strategy.
  • You hold a bachelor's degree in Marketing, Communication, or a related field.
  • You are data-driven and understand key performance metrics.
  • You are proficient in marketing automation and campaign execution.
  • You have experience managing agencies and optimizing paid media.
  • You are committed to inclusion and ethical practices.
  • You are willing to take on evolving responsibilities based on business needs.

Skills

  • Edmentum is a dynamic educator and student-focused company dedicated to tech-enabled learning solutions.
  • These tools aim to improve efficiency, consistency, and fairness, but final decisions are made by our people.

Compensation

  • At Edmentum, we are committed to pay transparency.
  • The salary range provided reflects market research, the responsibilities of the role, and alignment with our compensation principles.
  • Actual compensation will be determined based on multiple factors, including, but not limited to, relevant experience and skill sets.
  • All compensation decisions are individualized and based on the specific circumstances of each candidate.
  • $160,000 - $170,000 USD

Benefits

  • We also offer a comprehensive benefits package to support your overall well-being and work-life balance.
  • Additionally, we provide resources to promote wellness, ensuring you have the support you need both professionally and personally.
  • Our goal is to provide a benefits package that helps you thrive in all aspects of life.

Company info

  • Our goal is to ensure that all students have access to flexible learning environments and educators have the tools they need to support their students.
  • We are on a mission to create innovative, proven learning technology, partnering with educators to ignite student potential.
  • We are a Remote First organization with a strong commitment to excellence, innovation, and customer satisfaction.

Equal opportunity

  • If you are a qualified individual with a disability or a covered veteran and need a reasonable accommodation to complete any part of the
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This listing is sourced directly from Edmentum's careers page and normalized into a canonical job model.