Freshworks

Senior Product Marketing Manager

San Mateo, CA, United States · Senior

Sponsorship not specified$192k-$238kDetected 35 days ago

Product StrategyJiraSalesCommunication

About the role

Organizations everywhere struggle under the crushing costs and complexities of "solutions" that promise to simplify their lives.
Software is a choice that can make or break a business.
Business software has become a blocker instead of ways to get work done.

Own the narrative: Drive the messaging architecture for Freshservice ITSM and ESM-from top-level narratives to persona-specific value propositions.
Maintain consistency: Keep messaging aligned across every customer-facing surface: web, sales decks, analyst submissions, and event keynotes.
Drive GTM: Lead the go-to-market strategy for ITSM and ESM product launches-from initial messaging through execution.
Own the calendar: Partner with Product Management to build and manage the launch calendar; own T-8 to T+30 execution.
Be the trusted partner: Show up in key deals with the right story, the right competitive angle, and the right proof.
Build what matters: Develop training, messaging guides, pitch narratives, and objection handlers that reps actually use.
Own analyst relations: Lead the PMM workstream for ITSM analyst briefings (Gartner, Forrester, IDC)-prep, narrative, and follow-through.
Proven ability to build sales enablement materials that reps actually use, not slide decks that live in a shared folder
To create a better experience for their customers and employees.
Create better or worse experiences.

6+ years of experience in product marketing, focused on enterprise SaaS or enterprise software
Strong positioning instincts - you know the difference between a message and a claim, between differentiation and noise

Coordinate cross-functional launch readiness across product, sales, demand gen, comms, and customer success.

This listing is sourced directly from Freshworks's careers page and normalized into a canonical job model.