thatgamecompany

thatgamecompany

Senior Brand Marketing Manager

Remote - US · Senior

No sponsorshipDetected 42 days ago
A/B TestingProject ManagementWritingVideo ProductionLeadershipCommunicationCollaborationOrganizational Skills

About the role

  • At our core, we believe games should be a force for good, and we need a storyteller who can translate that philosophy into authentic, community-first campaigns.
  • This role is not for a traditional marketer; it is for a creative architect who understands that a brand is a living narrative.
  • You will be a champion for our players, a protector of our authenticity, and a pioneer who is unafraid to innovate and fail fast in pursuit of something truly special.

Responsibilities

  • Narrative Campaign Design: Architect and execute marketing campaigns that prioritize storytelling over transactional advertising, ensuring every touchpoint reflects our studio's unique identity.
  • North America Market Leadership: Serve as the primary lead for all North American marketing initiatives, tailoring global strategies to resonate with local Gen Z and "INFP" audiences.
  • Lifecycle Management: Develop comprehensive brand plans for SKY and seasonal expansions, overseeing the journey from reveal to live operations.
  • Creative Team Synergy: Partner closely with the creative team to define unique campaign aesthetics, visual directions, and creative platforms.
  • Legacy Building: Develop strategic initiatives that build a long-lasting brand legacy, ensuring every campaign contributes to the enduring identity and cultural impact of thatgamecompany.
  • Fail Fast Mentality: Foster an environment of rapid experimentation, using data-driven insights to quickly pivot and optimize campaigns.
  • Project Management: Lead complex marketing projects from ideation to delivery, maintaining highly organized workflows and ensuring cross-functional alignment.
  • Efficiency & Workflow Optimization: Collaborate with the Head of Brand & North America Marketing to establish and optimize efficiencies and workflows across cross-functional teams.
  • Licensing & Partnerships: Identify and manage strategic licensing opportunities that extend the studio's brand and IP into new consumer spaces, ensuring all collaborations align with our core values and maintain authenticity.
  • Storytelling Prowess: A proven track record of building marketing campaigns that tell a compelling story and evoke genuine emotion.

Requirements

  • Extensive knowledge of the North American gaming landscape and Gen Z audience behavior.
  • Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Compensation

  • The salary range for this position is $93,500 USD to $143,000 USD annually, with the
  • This salary range is an estimate, and the actual salary may vary based on the Company's compensation practices.

Benefits

  • Paid Time Off, Holidays and Two Weeks Winter Break
  • Employees and their dependents get medical, dental, and vision coverage, regardless of their level, tenure, or position within the company.
  • Moreover, these benefits start on the first day of the job-there's no waiting period before they kick in.
  • Compassionate leave for employees who needs to take care of their family members
  • Pre-tax wellness stipend
  • Pre-tax work from home stipend
  • Mental health resources including Headspace membership and Employee Assistance Program (EAP)
  • opportunity to earn an annual discretionary bonus.
  • Employees in this position are eligible to participate in the Company's standard employee benefit programs, which currently include the following: medical, dental, vision, 401k, and paid time off.
  • Oversee the North American marketing budget and establish KPIs that measure emotional engagement and community health alongside traditional growth metrics.

Company info

  • As thatgamecompany continues to expand its reach and create emotionally resonant experiences, we are seeking an innovative Senior Brand Marketing Manager.
  • Creator & Influencer Collaboration: Partner with creators who genuinely align with our values, focusing on authentic integration rather than purely paid placements.

Visa & Work Authorization

  • Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
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This listing is sourced directly from thatgamecompany's careers page and normalized into a canonical job model.