Red Ventures

Red Ventures

Senior Manager, Lifecycle & Email Marketing

New York, New York · Senior · Full-time

Sponsorship not specified$113k-$130kDetected 1 day ago
HTMLCSSSQLSnowflakeDatabricksData AnalysisData VisualizationEmail MarketingHubSpotSalesforceCRMCommunicationCollaborationMicrosoft Office

About the role

  • This role requires a hybrid schedule and will be based in our New York City office (Tuesday through Thursday) and work fully remotely on Mondays and Fridays each week.
  • This is an ideal role for someone who thinks in customer journeys, not just campaigns - someone who gets energized by finding the right message, for the right segment, at the right moment in the lifecycle.
  • Curious how The Points Guy fits into Red Ventures?

Responsibilities

  • Collaborate with the Director of Email on strategy, planning, and cross-functional communication as needed
  • Design and manage always-on lifecycle journeys (welcome, onboarding, re-engagement, win-back, post-purchase, post-product engagement, points/loyalty program engagement, vertical-specific, etc.) tailored to distinct audience segments
  • Build and refine audience segmentation strategy to personalize messaging based on behavior, engagement level, lifecycle stage, and product affinity
  • Partner with content, design, product, and data/analytics teams to develop journeys that support both current product lines and upcoming launches
  • Own performance reporting for lifecycle programs - open, click, conversion, unsubscribe, and revenue metrics - and translate insights into testing roadmaps
  • Lead A/B and multivariate testing across subject lines, send times, content, and journey logic to continuously improve engagement and growth
  • Proven experience building and managing multi-touch, segmented email journeys at scale
  • You'll partner closely with the Director to shape the team's roadmap, and act as a key decision-maker on segmentation, journey architecture, and testing strategy.
  • This is your chance to help shape the future of The Points Guy - how we deliver more value to the millions of readers and subscribers who trust us to help them travel further and smarter.

Requirements

  • 5+ years of experience in marketing, lifecycle/CRM, product, data analytics, or loyalty/rewards program roles, with significant depth in lifecycle/CRM/email marketing
  • Rigorous about attribution. strong UTM discipline and a track record of tying marketing activity to downstream revenue
  • A track record of using segmentation and personalization to grow engagement and revenue

Compensation

  • This range reflects total cash compensation, which may include base salary only or base salary plus target bonus, depending on the role.
  • Actual compensation varies based on location, experience, and qualifications.
  • Total Cash Compensation Range: $112,500 - $130,000 per year

Benefits

  • This range reflects total cash compensation, which may include base salary only or base salary plus target bonus, depending on the role.
  • Where eligible, equity may also be offered separately and not included below.
  • Additionally, the following benefits are provided by Red Ventures, subject to eligibility requirements.
  • Health Insurance Coverage (medical, dental, and vision)
  • Life Insurance
  • Short and Long-Term Disability Insurance
  • Flexible Spending Accounts

Company info

  • Red Ventures is a global portfolio of high-growth companies - spanning several U.S. businesses, a joint venture in the health services industry, and strategic investments in Europe. Their businesses include The Points Guy, Lonely Planet, Bankrate, the Allconnect Platform, RV Home Client Growth, RV Growth & Transformation, Sage Home Loans Corporation, and more. Across the portfolio, Red Ventures businesses deliver seamless digital experiences for consumers, help Fortune 100 clients solve large-scale digital growth challenges, and create world-class experiences and opportunities for employees. Learn more at redventures.com and follow @RedVentures on LinkedIn and Instagram.
  • At Red Ventures, we believe diverse, inclusive teams are better. To help you better understand our core values and beliefs, we encourage you to watch this brief YouTube video: Our Belief Statements. This will give you insight into the principles that guide our work and our commitment to fostering an inclusive environment.
  • Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at Red Ventures is based solely on a person's merit and qualifications.
  • We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact accommodation@redventures.com.
  • Red Ventures is a global portfolio of high-growth companies - spanning several U.S. businesses, a joint venture in the health services industry, and strategic investments in Europe.
  • Their businesses include The Points Guy, Lonely Planet, Bankrate, the Allconnect Platform, RV Home Client Growth, RV Growth & Transformation, Sage Home Loans Corporation, and more.
  • Across the portfolio, Red Ventures businesses deliver seamless digital experiences for consumers, help Fortune 100 clients solve large-scale digital growth challenges, and create world-class experiences and opportunities for employees.
  • Learn more at redventures.com and follow @RedVentures on LinkedIn and Instagram.
  • At Red Ventures, we believe diverse, inclusive teams are better.
  • To help you better understand our core values and beliefs, we encourage you to watch this brief YouTube video: Our Belief Statements.
  • This will give you insight into the principles that guide our work and our commitment to fostering an inclusive environment.
  • Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law.
  • Employment at Red Ventures is based solely on a person's merit and qualifications.
  • We are committed to providing equal employment opportunities to qualified individuals with disabilities.
Apply directly at Red Ventures →Create a free account for alerts like thisView Red Ventures immigration profile

This listing is sourced directly from Red Ventures's careers page and normalized into a canonical job model.