Integritymarketing

Integritymarketing

Marketing Content Specialist

Urbandale, IA

Sponsorship not specifiedDetected 27 days ago
AccessibilityContent MarketingContent CalendarsSalesCommunicationCollaboration

About the role

  • About Integrity Marketing Group Integrity Marketing Group is one of the nation's leading independent distributors of life and health insurance products focused on serving the senior market.
  • The Marketing Content Manager is responsible for managing and executing Integrity Life & Annuities' content strategy, go-to-market messaging, and digital content ecosystem.
  • This role ensures content accuracy, consistency and effectiveness across all internal and external audiences.

Responsibilities

  • Lead execution of the full content lifecycle, including content creation, editorial planning, and coordination of distribution across channels.
  • Develop and manage a centralized content management system (CMS) or library, ensuring content is organized, accessible, compliant, and aligned with brand standards.
  • Build deep understanding of Integrity Life & Annuities' products, target audiences, and distribution channels to create clear, compelling, and compliant content that supports business growth.
  • Own social media strategy and execution, including development of content calendars aligned to marketing priorities and optimization based on performance analytics.
  • Create, manage, and execute content supporting go-to-market strategies, marketing campaigns, sales enablement, and key business objectives, ensuring accuracy, consistency, and quality (35%).
  • Manage and distribute multi-channel content (email, social media, sales materials), ensuring all messaging is audience-focused, compliant, and drives engagement and growth (25%).
  • Establish governance, taxonomy, workflows, and version control for the CMS to maintain content integrity, accessibility, and compliance (15%).
  • Partner cross-functionally with internal teams to manage content workflows, approvals, and ensure timely and accurate delivery of initiatives (15%).
  • Perform additional duties as assigned (10%).
  • The Marketing Content Manager will lead the development and execution of content that supports product launches, sales initiatives, and recruiting efforts while driving engagement across organic and paid channels.

Requirements

  • 2+ years of experience in marketing, communications, or related functions.
  • Bachelor's degree from four-year College and 2+ years related experience and/or training
  • Ability to self-start and take initiative on workload priorities.
  • At Integrity, you can start a new career path at company you'll love, and we'll love you back.

Nice to have

  • Prior experience of operating and/or managing a content management system preferred.

Compensation

  • Integrity offers our people a competitive compensation package, including benefits that make work more fun and give you and your family peace of mind.

Benefits

  • Integrity Marketing Group is one of the nation's leading independent distributors of life and health insurance products focused on serving the senior market.
  • to help people protect their life, health and wealth so they can prepare for the good days ahead.
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