Dimensional

Marketing Automation Product Manager

Austin

Sponsorship not specifiedDetected 15 days ago

ComplianceProduct ManagementProduct StrategyProject ManagementJiraStakeholder ManagementEmail MarketingSalesforceCRMCommunication

About the role

This role is critical to delivering personalized, compliant, and scalable client engagement across the financial professional lifecycle.

Consult with marketing stakeholders to identify opportunities to improve client engagement, operational efficiency, lead nurturing, and marketing performance through technology enhancements and process optimization.
Maintain product backlog with clear requirements and oversee successful delivery through iterative processes.
Drive innovation by actively seeking opportunities to leverage automation, personalization, and emerging capabilities of the platform.
Facilitate cross-functional alignment with sales support team to ensure seamless integrations with CRM and related workflows.
Campaign Operations & Execution Support
Lead platform adoption efforts including training, documentation, and stakeholder enablement across marketing and sales support teams as needed.
Support marketing teams in the execution of campaigns, automated journeys, and communications across email and digital channels.
Partner with marketing teams to measure campaign effectiveness, provide consistent reporting, and identify opportunities for continuous improvement.
Collaborate with Legal, Compliance, and Technology teams to implement appropriate controls and workflows.
Maintain audit-ready documentation related to campaigns, consent management, data usage, retention policies, and system changes.

7+ years of experience in product management, marketing operations, or marketing technology roles
Strong understanding of marketing automation, campaign orchestration, and customer lifecycle management
Experience working in a global context and navigating risks and challenges across diverse markets.
Experience working closely with both marketing and sales teams in a B2B or B2B2C environment
Experience with data integration, segmentation, and customer data platforms (CDPs)
Ability to translate business requirements into technical solutions and user stories
Familiarity with Microsoft Copilot, Power Platform and AI
This role requires a strong understanding of regulated environments and the ability to balance innovation with governance.
Strong project management skills, ability to manage projects, timelines and resources effectively
Familiarity with CRM systems (e.g., Dynamics 365 Sales, Salesforce) and lead management processes
Strong analytics skills with experience measuring and optimizing campaign performance
Excellent communication and stakeholder management skills
This role is not eligible for immigration sponsorship
Preferred Qualifications:

Hands-on experience with Microsoft Customer Insights and/or Customer Insights - Journeys (Dynamics 365 Marketing) strongly preferred
Experience with personalization, journey orchestrations, and omnichannel campaign strategies
Bachelor's Degree in Marketing, Business Administration, Computer Science or Information Systems or related field or equivalent experience
Knowledge of data privacy regulations (GDPR, CCPA) and consent management practices
Familiarity with integrations across mar tech stack (e.g., CMS, analytics, event platforms)
Experience working in Agile or product-led environments, experience with Jira a plus
Background in in financial services, B2B marketing, or regulated industries is a plus
It is the policy of the Company to provide equal opportunity for all employees and applicants.

The Company recruits, hires, trains, promotes, compensates, and administers all personnel actions without regard to actual or perceived race, color, religion, religious practice, creed, sex, sex stereotyping, pregnancy (which includes pregn

This listing is sourced directly from Dimensional's careers page and normalized into a canonical job model.