Fora
Director of Consumer Insights
New York City · Director · Part-time
No sponsorship$200k-$240kDetected 13 hours ago
Business DevelopmentVendor ManagementResearchExperimental DesignCommunicationProblem Solving
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37Unrated
Cap-exempt (no lottery)0
Sponsors this role0
Entry-level history0
PERM / green-card track0
Lottery odds (Level IV)94
Fits your clock70
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About the role
- Reporting into the Marketing organization, you will establish how research is planned, executed, shared, and applied across both marketing, product, and commercial initiatives.
- As our first dedicated market research leader, this role will define the operating model for research at Fora while partnering closely with leaders across Product, Marketing, Business Development, Analytics, and executive leadership.
- This is a unique opportunity to shape a foundational capability at a company entering its next stage of growth.
Responsibilities
- Build and lead Fora's market research function, establishing the strategy, processes, and standards that enable high quality consumer and market insights across the organization.
- Develop and own the research intake, prioritization, execution, and communication framework, ensuring research efforts align with company priorities and are consistently actionable.
- Lead research initiatives across the company, including consumer segmentation, brand and product positioning, brand tracking, competitive intelligence, creative testing, and other strategic studies.
- Design and execute rigorous qualitative and quantitative research programs, leveraging the appropriate methodologies to answer critical business questions.
- Create and maintain a centralized, searchable repository for research findings, making insights easily accessible and useful across the organization.
- Partner closely with Product, Marketing, Business Development, Analytics, and executive stakeholders to develop a cross functional research roadmap and influence strategic decision making.
- Establish best practices for research design, including discussion guides, surveys, methodology selection, vendor management, and quality standards.
- Evaluate, select, and manage external research partners to ensure efficient execution and strong return on investment.
- While this is an IC role today, we expect that this person will grow and manage a team in-line with Fora's needs.
- Fora is hiring a Director of Consumer Insights to build our market intelligence and consumer research function from the ground up.
Requirements
- Experience translating research into clear strategic recommendations that influence business decisions and product direction
- Strong analytical, strategic thinking, and problem solving skills with the ability to balance multiple priorities in a fast paced environment
- Experience partnering effectively across Product, Marketing, Analytics, and executive stakeholders while influencing without direct authority
- Track record managing external research agencies and vendors while maintaining high quality standards and efficient use of budget
- Excellent communication and presentation skills with the ability to make complex findings clear and actionable
- Experience working across both Brand and Product research within the same organization
- Experience scaling research practices in a rapidly growing company, ideally across multiple stages of growth
- Experience partnering with both large and small cross-functional organizations while thriving in an environment where processes are still being built
- Travel industry experience is welcome but not required
Nice to have
- Strongly Preferred
Skills
- to help the next generation of travel entrepreneurs turn their love for travel into a fulfilling career, whether full-time or part-time.
Compensation
- Compensation for this role varies based on experience, with an indicative range of $200K–$240K + equity.
Benefits
- Unlimited vacation
- Health Insurance (including an option completely covered by Fora HQ)
- Dental & Vision Insurance
- Commuter Benefits
- Supplemental Life Insurance
Company info
- At the heart of it all is our mission: to help the next generation of travel entrepreneurs turn their love for travel into a fulfilling career, whether full-time or part-time.
- Founded in 2021 by seasoned entrepreneurs, Fora has grown steadily since, expanding to a team of 200+ full-time employees based in downtown New York City.
- This is a highly strategic role responsible for helping to create the processes, infrastructure, and systems that enable better decision-making across the company.
- Partner with internal data teams to combine market research with behavioral and operational data, creating a more complete understanding of customers and the business.
Equal opportunity
- Fora is committed to an equitable hiring process and an inclusive work environment.
- BIPOC and traditionally underrepresented candidates are strongly encouraged to apply.
- We will not discriminate and will take action to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, upgrading, promotions, and other conditions of employment against any employee or job applicant on the bases of race, color, gender, national origin, age, religion, creed, disability, veteran's status, sexual orientation, gender identity, gender expression or any other characteristic protected by law.
Visa & Work Authorization
- Fora is unable to sponsor or assist with U.S. work authorization.
This listing is sourced directly from Fora's careers page and normalized into a canonical job model.