Tread

Head of Marketing (Demand Generation)

San Francisco · Exec

Sponsorship not specified$130k-$160kDetected 254 days ago

SEMEmail MarketingContent MarketingHubSpotCRMSalesLogisticsCustomer SupportLeadership

About the role

This is a highly networked industry, where word of mouth is king, and referrals are as good as gold.
This is not a traditional growth or marketing role as our customer base does not live in the same channels as a classic B2B customer.
This is our first Marketing hire, meaning you'll play a critical role in shaping how we scale our customer base.

Develop and implement a holistic demand generation strategy aligned with revenue targets
Lead the planning, execution, and optimization of integrated marketing campaigns across all channels (e.g., SEM, social media, email, content syndication, display) and offline channels (e.g., events, webinars).
Build sales enablement material for the sales team
Manage and optimize the marketing budget, ensuring efficient allocation of resources and strong ROI
Collaborate closely with sales, success and product teams to ensure alignment of messaging, lead handoff processes, and overall go-to-market strategy
You want to build your Marketing and Customer Acquisition skillset across every segment, especially with Enterprise customers with huge potential for expansion.

2-5 years of experience in demand generation, content creation, or general marketing and customer acquisition
Expertise or interest in becoming an expert in various demand generation channels, including content marketing, email marketing, account-based marketing (ABM), and offline channels like events
Strong analytical skills with the ability to interpret complex data, draw actionable insights, and make data-driven decisions.
Proficiency with marketing automation platforms and CRM systems (HubSpot)
You thrive in uncertainty: You can work with little direction and still make an impact.
You want to grow faster in 12 months than you would in 2+ years elsewhere
Action oriented - you have a bias for action to get things done now or today

0.1%-0.15% Equity Package
You want to build equity while developing the skills needed to become a future leader or founder

Tread is building AI-powered vertical SaaS for one of the largest, most critical industries in the global economy-construction materials logistics.
Every road, bridge, and large-scale project relies on this industry, and we're bringing cutting-edge AI to transform how materials move, optimizing truck routing, project planning, and procurement.
Our AI assisted platform helps all of our customers (Haulers, Producers, and Contractors) have better visibility of their material, save money, fuel, and time through route planning & optimizing loaded mile delivery, while also delivering exceptional customer service to both haulers and end customers -> with personalized AI agents.
Our platform is growing incredibly quickly, and we expect this growth to continue at an even more rapid pace.
In October 2025, we approached $1Bn in monthly delivered load value.
Highly iterative, exploring multiple marketing channels at once to discover where we can drive efficient and effective growth
Collaborate with the product team to share updates and documentation with our customers.

This listing is sourced directly from Tread's careers page and normalized into a canonical job model.