Mariner
Vice President, Go to Market
United States · Exec
Sponsorship not specifiedDetected 42 days ago
Performance MarketingSalesBusiness DevelopmentLead GenerationLeadershipCommunicationCollaboration
About the role
- Are you an innovative, strategic marketing leader with a proven track record in driving organic growth?
- Mariner is seeking a visionary Marketing Leader for Organic Growth Go-to-Market who will define and execute how we reach, engage, and convert new clients.
- This high-impact role is equal parts strategist, operator, and connector-owning the entire go-to-market process from vision through execution.
Responsibilities
- Define and lead the go-to-market strategy for organic growth by aligning channels, audiences, and messaging to business priorities
- Lead marketing across critical alliances including CPA, Credit Union/Banking, and Investment Banking, ensuring effective activation
- Drive corporate partnership marketing programs to expand our reach and engage new audiences
- Build and maintain ICPs and robust audience segmentation frameworks to power niche growth channels
- Client Journey Strategy & Experience Design
- Design and visualize end-to-end client journeys across organic growth channels, holding accountability for conversion results
- Identify and optimize key moments in the client journey, aligning content and campaigns to each stage
- Collaborate with Lifecycle, Performance Marketing, and Analytics to improve conversions and remove friction points
- Create a clear framework for channel, touchpoint, and message cohesion
- Partner with Lifecycle, Performance Marketing, and Lead Desk to drive integrated contact acquisition, lead generation, and pipeline growth
Requirements
- Bachelor's degree in marketing, communications, business, or a related field
- 15+ years of proven success in organic growth, go-to-market strategy, and multi-channel execution
- Experience with alliances, partner ecosystems, or indirect channels
- Experience partnering with sales/business development to align on pipeline and handoff criteria
- Comfort with piloting new technologies to improve marketing impact and scalability
- Success requires influence, clear prioritization, and the ability to turn complex strategies into compelling narratives, scalable programs, and impactful client journeys that accelerate business growth.
Visa & Work Authorization
- Events & Sponsorship Strategy
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This listing is sourced directly from Mariner's careers page and normalized into a canonical job model.