BambooHR

BambooHR

Sr. Director, Integrated & Brand Marketing

Utah | Hybrid · Director · Contract

Sponsorship not specifiedDetected 2 days ago
Content MarketingBrand StrategyHRISResearchLeadershipCommunicationCollaborationPublic Speaking

About the role

  • Please Note: This is a Utah-based hybrid position which will require some regular in-office days each week.
  • We're leaning into intelligent tools to streamline our workflows, giving us more time for high-impact innovation.

Responsibilities

  • Own BambooHR's brand positioning, messaging architecture, narrative strategy, and visual identity across all channels.
  • Develop and execute integrated marketing campaigns designed to drive brand awareness, market consideration, and top-of-funnel demand generation.
  • Partner with Product Marketing to align brand strategy with product value propositions, customer needs, and competitive differentiation.
  • Lead enterprise content marketing strategy, editorial direction, and thought leadership initiatives to strengthen market credibility and audience engagement.
  • Own media planning and investment strategy across digital, social, video, audio, sponsorship, event, and emerging channels.
  • Manage external agency relationships, including media, public relations, and international marketing partners, ensuring accountability for performance and outcomes.
  • Lead sponsorship, partnership, and event strategies, including flagship industry events and strategic brand activations.
  • Evaluate and optimize agency relationships and media investment strategies.
  • Proven experience building and scaling B2B SaaS, technology, or comparable growth-stage brands.
  • Meaningful direct experience at or embedded within an advertising or media agency - sufficient to plan and buy media, push back on agency recommendations, and hold partners accountable to outcomes.

Requirements

  • Strong understanding of modern media ecosystems, attribution models, audience strategy, and marketing analytics.

Skills

  • This is a Utah-based hybrid position which will require some regular in-office days each week.
  • Additionally, employment with BambooHR is contingent on passing both a background and credit check.
  • AI at BambooHR
  • Essential Job Duties

Compensation

  • Oversee and influence up to $20M in annual marketing investment and optimize spend against business objectives and brand efficiency metrics.
  • Deliver integrated campaign plans aligned to annual company objectives.
  • Experience managing large-scale marketing investments exceeding $15M annually.

Benefits

  • Establish and monitor brand health metrics including awareness, sentiment, share of voice, consideration, and emerging AI-search visibility.

Company info

  • At BambooHR, we're building something different: we're building a people intelligence platform that transforms HR and sets people free to do great work!
  • We're a proven market leader driving innovation while building lasting success through thoughtful, sustainable growth.
  • Here, you'll find a place that champions growth: both professional and personal, both individual and collective.
  • We invest in potential, giving you the space to stretch your capabilities and turn good ideas into reality while providing the safety net of a supportive, values-driven culture.
  • Our approach combines meaningful work with meaningful lives, offering competitive benefits, professional development, and the flexibility to thrive both in and outside the office.
  • What sets us apart isn't just what we do, but how we do it: with openness, integrity, and a shared commitment to doing the right thing.
  • Join us in creating HR software that makes work better for everyone, while we make work better for you.
  • BambooHR is committed to the full inclusion of all qualified individuals and will ensure that persons with disabilities are provided reasonable accommodations throughout the hiring process.
  • If you would like to request accommodations, please let your recruiter know.
  • BambooHR is An Equal Opportunity Employer--M/F/D/V
  • Because our team members are trusted to handle sensitive information, we require all candidates that receive and accept employment offers to complete a background check before being hired.
  • Our process utilizes AI as an assistant to efficiently process and analyze candidate data.
  • Recruiters and hiring managers maintain full oversight and accountability, ensuring that all final selection and rejection decisions are human-made and based solely on objective job qualifications.
  • See our AI Guidelines for Candidates for details on how BambooHR uses AI in recruiting, how we expect candidates to use AI, and what is not allowed.
  • with openness, integrity, and a shared commitment to doing the right thing.

Visa & Work Authorization

  • Own media planning and investment strategy across digital, social, video, audio, sponsorship, event, and emerging channels.
Apply directly at BambooHR →Create a free account for alerts like thisView BambooHR immigration profile

This listing is sourced directly from BambooHR's careers page and normalized into a canonical job model.