Ovative Group

Sr. Analyst, Marketing Analytics & Measurement

Minneapolis, USA · Senior

Sponsorship not specified$75k-$93kDetected 25 days ago

Marketing AnalyticsGoogle AnalyticsEHR/EMRLeadershipCommunicationCollaboration

About the role

In this role, you will serve as an expert on our Measurement Solutions team, helping clients get the most value from marketing measurement.
You will play a key role in the development, direction, and success of these engagements.
This role involves significant client engagement and requires strong communication and partnership skills.

Deliver best-in-class client experience on client engagements by helping craft and deliver workplans, workstreams, and analytics
Partner with Ovative client leaders on client success, opportunities, & optimal approach to ensure the client is happy and getting value from marketing measurement
Develop cross-channel activation roadmap for client s, focused on driving enterprise goals
Develop visualizations to clearly communicate complex ideas to clients & the internal team
Develop and educate peers on new methods of improving activation/ insights
Structure activation work and communication to drive most critical/fundamental business goals
You will support 2-3 client engagements as a core measurement contributor, partnering closely with account and measurement leads.
Measurement Solutions work focuses on connecting the dots between data, analytics, and business realities to drive marketing activation value for large-scale marketing clients.
This includes getting into the data to perform analytics that drive media optimizations, as well as supporting in-market testing-from test design and setup through test readouts and final recommendations.
Support & advise clients and Ovative media teams on test design, execution, and recap analysis

3+ years relevant professional work experience
Must be able to thrive working in ambiguous situations
Experience related to in-marketing testing for marketing investments (ex: Incrementality test using a holdout of a geographical area or customer holdout)
Experience using Sequel to gather data or run analytics on datasets

Experience with digital marketing analytics software (Adobe Analytics, Google Analytics, ViQ, etc )
Experience within marketing industry (digital marketing preferred)

Apply best practices to analyze client media performance data to identify trends and opportunities for improvement
Translate cross-channel analysis, reporting & observations into business insights and actionable recommendations

At Ovative, we offer a transparent view into three core components of your total compensation package: Base Salary, Annual Bonus, and Benefits.
The salary range for this position below is inclusive of an annual bonus.
Actual offers are made with consideration for relevant experience and anticipated impact.
Analyst positions, our compensation ranges from $75,000 to $ 93,000, which is inclusive of a 15 % bonus.
Culture matters and we've been recognized as a Top Workplace for ten years running because of it.
We demand trust and transparency from each other.

We provide strong, competitive, holistic benefits that understand the importance of your life inside and out of work.
Generous paid vacation policy
Top-notch health insurance options, inclusive of same sex partners
Family formation benefits including reimbursement options for fertility, pregnancy, and parenting needs
Monthly stipend for your mobile phone and data plan

Culture matters and we've been recognized as a Top Workplace for ten years running because of it.
We demand trust and transparency from each other.
We believe in doing the hard and complicated work others put off.
We're open in communication and floor plan.
We're flat - our interns sit next to VPs, our analysts work closely with senior leaders, and our CEO interacts with every single person daily.
Put together, these elements help foster an environment where smart people can support each other in performing to their highest potential.
Ovative is committed to fostering an inclusive environment where everyone can participate and thrive.
We do not tolerate discrimination of any kind, including on the basis of race, sexual orientation, gender identity, or gender expression.
Our policies reflect this commitment-for example, our medical leave benefits are inclusive of same-sex partners, ensuring equitable care and support for all families.

This listing is sourced directly from Ovative Group's careers page and normalized into a canonical job model.