Seekinghealth

Seekinghealth

Director Of Digital Marketing - TN

Waynesboro, Tennessee · Director

Sponsorship not specified$135k-$155kDetected 29 days ago
OKRsSEOSEMGoogle AdsMeta AdsGoogle AnalyticsFinancial ModelingForecastingShopifyLeadershipCollaboration

About the role

  • Your Mission: Transform our DTC business from $17M to $30M+ while improving unit economics and customer lifetime value.

Responsibilities

  • E-commerce Excellence: Drive DTC revenue through seamless customer experiences, conversion optimization, and retention strategies.
  • Own the digital customer journey from first touch to loyal advocate.
  • Collaborate with e-commerce operations to ensure platform excellence.
  • AI-Driven Innovation: Champion cutting-edge AI tools for customer segmentation, personalization, predictive analytics, and campaign optimization. Use AI to streamline content creation, improve targeting, and optimize ad spend. Test boldly, learn quickly.
  • Analyze customer behavior and attribution to drive continuous improvement.
  • Manage marketing tech stack with relentless focus on extracting value and scaling what works.
  • Team Building: Recruit, develop, and lead a high-performing DTC marketing team. Foster a culture of collaborative effort, purposeful action, and never settling for good enough.
  • DTC Growth Leadership: Own P&L and growth strategy for our $17M direct-to-consumer business.
  • Build financial models forecasting CAC, LTV, channel contribution, and path to $30M+.
  • Partner directly with CEO on growth initiatives.

Requirements

  • 8+ years progressive digital marketing experience
  • 3+ years leading teams at DTC brands doing $17M+ revenue
  • Proven track record scaling DTC revenue 50%+ while maintaining or improving unit economics
  • Deep technical expertise in SEO/SEM, Google Analytics, Google Ads, Meta Ads, attribution modeling, funnel optimization
  • AI implementation experience using Claude, ChatGPT, Midjourney, Jasper or similar tools for marketing performance
  • Experience with Shopify, Klaviyo, or similar DTC platforms
  • Track record of successful email/SMS retention programs driving 30%+ of revenue
  • Required Qualifications

Nice to have

  • Bachelor's degree in Marketing, Business, or related field (Master's preferred)
  • Preferred Skills

Skills

  • Champion cutting-edge AI tools for customer segmentation, personalization, predictive analytics, and campaign optimization.
  • Test boldly, learn quickly.

Compensation

  • $155K - $135k annual base salary for the initial six months, with transition to an attractive incentive-based compensation package designed to reward performance and contribution.
  • Competitive salary, bonus opportunity tied to DTC growth, 401(k) with 6% match, life insurance, short-term disability
  • Experience managing $1M+ annual ad budgets

Benefits

  • Health/wellness/supplement industry experience marketing products requiring customer education (supplements, functional medicine, health optimization)

Company info

  • Seeking Health is a fast-growing nutritional supplement company with $50M in total revenue across multiple channels, with a unique approach: we educate first, sell second. We're growing 20% YoY by prioritizing scientific integrity and customer education over typical marketing tactics.
  • Our Core Values
  • Create Customers for Life
  • Take Purposeful Action
  • Embrace Sudden Change
  • Collaborative Effort
  • Never Settle
  • Be You
  • Seeking Health is a fast-growing nutritional supplement company with $50M in total revenue across multiple channels, with a unique approach: we educate first, sell second.
  • We're growing 20% YoY by prioritizing scientific integrity and customer education over typical marketing tactics.
  • Create Customers for Life • Take Purposeful Action • Embrace Sudden Change • Collaborative Effort • Never Settle • Be You
  • We listen to customers first, make decisive actions that support our mission, innovate without fear, amplify each other's strengths, continuously optimize everything, and value authenticity above all.
  • Work cross-functionally with retail and wholesale teams to ensure brand consistency while optimizing DTC as a distinct, high-growth channel.
  • Share insights and leverage total company scale ($50M) for better vendor relationships and testing capabilities.
Apply directly at Seekinghealth →Create a free account for alerts like thisView Seekinghealth immigration profile

This listing is sourced directly from Seekinghealth's careers page and normalized into a canonical job model.