Swanson Health

Swanson Health

Retention Marketing Manager

Chicago, Illinois, United States

Sponsorship not specifiedDetected 12 days ago
Project ManagementMarketing AnalyticsCRMCustomer SupportCadenceCommunicationOrganizational Skills

About the role

  • Identify opportunities to reduce barriers to consistent supplement use by creating programs, tools, and customer experiences that make it easier for customers to stay on their routines.
  • Analyze customer purchase behavior, engagement patterns, surveys, reviews, qualitative feedback, and customer service interactions to uncover opportunities to improve retention.
  • Work with Merchandising to identify products, bundles, and assortment strategies that encourage consistent supplement usage and repeat purchasing.

Responsibilities

  • Own the retention marketing roadmap across the customer lifecycle, with a focus on post-purchase engagement, replenishment, routine building, loyalty, and win-back initiatives.
  • Lead retention initiatives including lifecycle messaging, reminder programs, habit-building communications, replenishment experiences, and other customer engagement strategies.
  • Develop and prioritize testing plans across messaging, timing, cadence, incentives, customer experiences, and physical or digital routine-building tools.
  • Serve as the internal expert on customer retention and routine-building behaviors, sharing insights with Brand, Merchandising, Ecommerce, Product Development, Creative, and Analytics teams.
  • Collaborate with Ecommerce teams to integrate retention and routine-building experiences into the digital customer journey, including personalized recommendations, account experiences, subscriptions, and post-purchase touchpoints.
  • Own reporting and optimization of key retention KPIs, including Repeat Purchase Rate, Customer Lifetime Value, Replenishment Rate, Time Between Purchases, and Customer Churn/Lapse Rate.
  • Partner with Marketing Analytics to build reporting, dashboards, customer segmentation, and actionable insights that inform future retention strategies.
  • Maintain a test-learn-apply mindset, continuously optimizing retention programs based on customer behavior, performance data, and business impact.
  • Experience building post-purchase, replenishment, loyalty, or win-back journeys.
  • Experience designing customer habit-building or engagement programs.

Requirements

  • Bachelor's degree in Marketing, Business, Consumer Psychology, Communications, or a related field
  • 3-6 years of experience in retention marketing, lifecycle marketing, CRM, customer engagement, eCommerce marketing, or a related discipline.
  • Strong analytical skills with the ability to interpret customer data, identify trends, and make data-driven recommendations.
  • Demonstrated ability to work effectively across Brand, Creative, Ecommerce, Merchandising, Analytics, Product, Technology, and Operations teams.
  • Ability to translate customer insights into actionable marketing programs and customer experiences.
  • Strong understanding of customer lifecycle marketing, retention strategies, segmentation, personalization, and testing methodologies.

Skills

  • Excellent written and verbal communication skills.

Compensation

  • Competitive compensation, benefits, and growth potential within a fast-moving organization.

Benefits

  • Opportunity to own a critical retention and customer engagement function for a major eCommerce wellness brand.
  • Help customers build lasting wellness routines while driving meaningful business impact.
  • Competitive compensation, benefits, and growth potential within a fast-moving organization.
  • Experience in vitamins, supplements, healthcare, wellness, nutrition, or other routine-based consumer categories.
  • Partner with Email and SMS Marketing teams to develop lifecycle messaging that supports replenishment reminders, educational content, routine building, and customer engagement.
  • Partner with Brand and Creative teams to develop compelling content, educational materials, and campaign assets that motivate customers to build lasting supplement habits.

Company info

  • Swanson Health Products has been committed to bringing wellness to the world for over 50 years.
  • As a leader in the vitamins, supplements, and natural wellness industry, we focus on delivering science-backed, high-quality products that support healthier lives.
  • We are a digitally driven organization investing in innovation, customer experience, and data-informed growth.
  • What We Are Looking For:
  • Develop and execute strategies that help customers establish and maintain healthy supplement routines, ultimately increasing repeat purchase rates and customer lifetime value.
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This listing is sourced directly from Swanson Health's careers page and normalized into a canonical job model.