MicroStrategy
Senior Field Marketing Manager - North East
Tysons Corner, VIRGINIA, United States · Senior
Sponsorship not specifiedDetected 62 days ago
Agentic AIProject ManagementSalesLeadershipCommunicationCollaborationOrganizational Skills
About the role
- Translate business goals into a structured mix of programs, including events, campaigns, ABM initiatives, and industry engagements.
- Allocate budget strategically across programs to maximize pipeline impact and ROI.
- Serve as the central owner of all regional events - including trade shows, owned events, executive dinners, third-party sponsorships, and internal events.
Responsibilities
- Design and execute event strategies as pipeline-generating engines, ensuring clear targeting, account alignment, and follow-up plans.
- Drive innovation in event formats and experiences to increase engagement, differentiation, and pipeline contribution.
- Enable sales teams with relevant campaigns, events, and content to support prospecting, deal acceleration, and customer expansion.
Requirements
- 7 years of B2B marketing experience, with a strong focus on field marketing in enterprise software or technology.
- Strong understanding of enterprise sales cycles, account-based marketing, and marketing attribution.
Skills
- Strategy (Nasdaq: MSTR) is at the forefront of transforming organizations into intelligent enterprises through data-driven innovation.
- But that's not all.
- Strategy is also leading a groundbreaking shift in digital assets, adopting bitcoin as our primary treasury reserve asset in 2020.
- Our people are the core of our success.
Compensation
- Own and develop the quarterly and annual field marketing plan and calendar for the Americas, aligned to regional revenue targets and sales priorities.
Benefits
- Partner closely with Regional Sales VPs and sales leadership to align marketing programs with account priorities, territory plans, and pipeline coverage needs.
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