Cirque du Soleil Entertainment Group

Cirque du Soleil Entertainment Group

Stratège de performance et optimisation CRM

Montréal, QC

Sponsorship not specifiedDetected 55 days ago
NLPA/B TestingEmail MarketingSalesforceCRMCommunicationCollaboration

About the role

  • A culture focused on the development of equitable practices and rallying events.

Responsibilities

  • Acting as the crm performance lead for assigned shows, business units and brand campaigns.
  • Acting as a key crm partner to marketing, sales, and digital teams
  • Professional growth focused on high-quality projects to propel your career, as well as personalized support tailored to your professional ambitions;

Requirements

  • 5+ years of experience in crm, lifecycle marketing, or performance-driven marketing

Nice to have

  • Agir à titre de responsable de la performance CRM pour les spectacles, unités d'affaires et campagnes de marque assignés;
  • Traduire les objectifs d'affaires en KPI CRM clairs, en cibles et en plans mesurables;
  • Développer et faire évoluer des stratégies CRM qui stimulent les revenus, la rétention et l'engagement;
  • Identifier les opportunités à travers le cycle de vie client pour améliorer la conversion et la fidélisation.
  • Concevoir et exécuter des feuilles de route de tests structurés (A/B, multivariés, tests de segmentation);
  • Instaurer une culture de test et d'apprentissage, en priorisant les expériences à plus fort potentiel d'impact;
  • Optimiser continuellement les campagnes sur la base des insights de données, des tendances de performance et des apprentissages;
  • Collaborer avec les équipes de contenu pour s'assurer que les cadres de tests sont efficacement mis en œuvre.

Skills

  • Designing and executing structured testing roadmaps (a/b, multivariate, segmentation tests)

Benefits

  • Group insurance, retirement savings and other benefits that we'll be happy to introduce to you;
  • A collaborative work environment with an in-office presence of four days per week, designed to support teamwork, learning and delivery: with flexibility in how we organize our work.

Company info

  • Since 1984, Cirque du Soleil Entertainment Group has been focusing on ever more creative and magical work in order to constantly push the limits of the imagination and surprise spectators!
  • Innovation and creativity are at the heart of our shows and will continue to transcend our upcoming productions around the world.
  • As a CRM Performance and Optimization Strategist, you will be responsible for driving measurable business impact through crm programs, with a strong focus on performance, testing, and continuous optimization.
  • You will own the performance loop end-to-end - from campaign strategy and segmentation to testing frameworks, reporting, and optimization recommendations - to maximize revenue, engagement, and customer lifetime value.
  • Working closely with marketing, sales, and content teams, you will ensure that crm initiatives are data-driven, customer-centric, and continuously improving against clear kpis.
  • You will be known for:
  • Performance ownership & strategy:
  • Translating business objectives into clear crm kpis, targets, and measurable plans
  • Developing and evolving crm strategies that drive revenue, retention, and engagement
  • Identifying opportunities across the customer lifecycle to improve conversion and loyalty
  • Testing & optimization:
  • Establishing a test-and-learn culture, prioritizing experiments with the highest potential impact
  • Continuously optimizing campaigns based on data insights, performance trends, and learnings
  • Partnering with content teams to ensure testing frameworks are effectively implemented
  • Segmentation & campaign performance:
  • Defining and evolving audience segmentation strategies to maximize relevance and ROI
  • Leading the development and execution of targeted crm campaigns (primarily email)
  • Ensuring campaigns are aligned to customer lifecycle stages and business priorities
  • Measurement, reporting & insights:
  • Owning campaign performance reporting, including dashboards, post-mortems, and executive summaries
  • Measuring and communicating roi, incremental impact, and key performance drivers
  • Turning data into actionable insights and clear recommendations for stakeholders
  • Providing ongoing visibility into performance trends and optimization opportunities
  • Cross-functional collaboration:
  • Ensuring alignment between crm initiatives and broader commercial and brand strategies
  • Collaborating with internal and external partners (including agencies when relevant) to support execution
  • We would like to meet you if you have:
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This listing is sourced directly from Cirque du Soleil Entertainment Group's careers page and normalized into a canonical job model.