Zerohomes

Product Marketer, Web + Mobile

Denver, Colorado · Senior

Sponsorship not specified$130k-$150kDetected 65 days ago

A/B TestingAgileHubSpotCadenceCommunication

About the role

Residential electrification is an extraordinary decarbonization opportunity - 145 million homes in the United States account for 20% of our climate emissions.
But today, electrification is painful - it's too complicated, time consuming, and expensive.
Zero bridges the gap between the digital and the physical with a frictionless experience that makes electrification fast, easy, and affordable.

Responsibilities

Build and optimize the full acquisition funnel, including creative assets, messaging/creative segmentation, and ad-to-page alignment.
Support our most strategic launches - new product categories, new state expansions, new utility partnerships, and new app features - by owning how each one shows up on the site: landing pages, market-specific content, and in-app moments.
Partner closely with Product, Engineering, Marketing, and Sales/Ops to ship funnel improvements end-to-end, from brief to deployed page.
Own user journey analytics, including cohort analysis, conversion metrics, funnel performance, and incrementality testing across our markets.
Translate data into narratives that highlight the insights that drive testing priorities, budget allocation, and strategic decisions.
Define and own the metrics that prove the funnel is working: visit-to-appointment conversion rate, cost per booked appointment, landing page win rate, and incremental lift from CRO. Report progress weekly and translate it into the next set of bets.

Requirements

Comfort with attribution and funnel analytics (cohorts, incrementality, and channel mix), and the judgment to know when the data is lying to you.
Ability to bring structure and momentum to complex projects with many stakeholders and moving parts, without needing a PMO to do it for you.
Strong testing instincts: you've designed and shipped A/B and multivariate tests across creative, pages, offers, and pricing, and you can tell good tests from bad ones.
You've AI-enabled yourself to move fast across whatever stack you land in - here's ours (HubSpot, PostHog, Storyblok, Linear, Claude/Cowork).

Nice to have

Experience in home services, energy, construction tech, or the trades.
Background in a B2C business where data, testing, and conversion optimization drove the roadmap - and where you can point to specific wins you owned.
Experience with Agile SCRUM methods and frameworks.
Experience with considered-purchase funnels where buyers convert across multiple sessions.
Familiarity with B2B2C program marketing.
Zero Homes is committed to creating an inclusive and accessible experience for all candidates.
We encourage you to apply even if you believe that you do not meet all of the above criteria!
5-8 years of product marketing and/or growth experience, ideally at a high-growth B2C company

Compensation

$130k-$150k

Benefits

Leverage AI tools throughout the workflow (Claude, Cowork, and other AI-native tools) to compress the time between idea, brief, page, test, and learning.

Company info

Our mission is to electrify the world's homes for healthy and sustainable living. Residential electrification is an extraordinary decarbonization opportunity - 145 million homes in the United States account for 20% of our climate emissions. But today, electrification is painful - it's too complicated, time consuming, and expensive. So we're building a new experience for homeowners, contractors, and utilities. Zero bridges the gap between the digital and the physical with a frictionless experience that makes electrification fast, easy, and affordable. Join our team to build a world class consumer experience that just so happens to electrify America.
NOTE: We use AI plenty ourselves, but for these questions, the answers that sound like a real person tell us the most about you. We read every application that comes through, be yourself, don't overthink it.
About the Role & Your Impact
We're looking for a Senior Product Marketer to own the conversion engine that turns interest into appointments. You'll own how Zero Homes acquires customers across our website and mobile app.
You'll lead the optimization of the digital customer journey from website through app and run the testing roadmap that compounds conversion week over week.
Our mission is to electrify the world's homes for healthy and sustainable living.
So we're building a new experience for homeowners, contractors, and utilities.
Join our team to build a world class consumer experience that just so happens to electrify America.
NOTE: We use AI plenty ourselves, but for these questions, the answers that sound like a real person tell us the most about you.
We read every application that comes through, be yourself, don't overthink it.
We're looking for a Senior Product Marketer to own the conversion engine that turns interest into appointments.
You'll own how Zero Homes acquires customers across our website and mobile app.
You'll support our biggest launches - new product categories, new state expansions, new utility programs, and new app features - by translating each one into the landing pages, in-app moments, and market-specific content that move homeowners through the funnel.
You'll influence priorities within content production to prioritize the work that drives conversion and customer delight.
We use AI plenty ourselves, but for these questions, the answers that sound like a real person tell us the most about you.
Iteratively test landing page experiences and advertorial-style funnels engineered to convert paid traffic, lifting conversion.
Inform customer-facing communications throughout the journey from on-page, in-app, and lifecycle email, to move homeowners from first touch to first appointment.

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