CookUnity

B2B - Smart Fridge Marketing Lead

United States (Remote) · Staff+

Sponsorship not specified$80k-$90kDetected 63 days ago

A/B TestingEmail MarketingCRMGrowth MarketingAccount ManagementCadenceLeadershipCommunicationCollaboration

About the role

This is a B2C lifecycle marketing and growth role, equal parts data-driven and hands-on, focused on three pillars:
This team values ownership, experimentation, and speed.
We don't wait for perfect - we launch, measure, and iterate.

Building and maintaining a structured experiment log with measurable learnings that roll out across all fridges
Ability to collaborate effectively with Account Managers, Product, and Operations teams
Lifecycle marketing and notifications: Create and experiment with push notifications, app alerts, and email campaigns to drive purchase behavior and repeat usage. Maintain a running log of experiments and roll out winning iterations across all fridges.
Segmentation and cohort analysis: Build and maintain user segments - new users, lapsed users, power users, high-LTV - to ensure every communication is relevant and targeted rather than one-size-fits-all.

3-6+ years in lifecycle marketing, growth marketing, or a similar engagement and retention-focused role
Experience with CRM or marketing automation tools such as Braze, Klaviyo, Iterable, or similar
Builder mindset: you are comfortable owning a program from scratch and figuring things out without a large team beneath you
🗓️ 5- year Sabbatical: After 5 years with CookUnity, you get a 4-week paid sabbatical
🤖 AI-forward workplace: enterprise access to ChatGPT and Claude to help you work smarter and grow faster.
Proven track record with email, push, and in-app channels: building campaigns, running experiments, and reporting on impact
Strong analytical instincts: comfortable pulling cohort data, building segments, and making decisions from metrics
Experimentation discipline: you know how to run a clean A/B test, document it, and scale what works
Strong cross-functional collaborator who enjoys working closely with account managers, operations, product, and design on a daily basis
Learn More About CookUnity
We believe great leadership starts with alignment on vision, values, and ways of working. To give you deeper insight into who we are and what we're looking for, we invite you to explore: CookUnity's Leadership Principles - The values and behaviors that guide how we operate, collaborate, and scale.
We hope this provides valuable insight into our culture and product vision. If this excites you, we'd love to connect!

Transactions per fridge are trending in the right direction.
A full segmentation framework is live across all locations.
A referral mechanic has been tested at a handful of fridges.
In-fridge screen merchandising is optimized and on a consistent rotation cadence.

All final pay rates will be determined by the candidate's experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data.
Pay Range for this position: $80,000 - $90,000 base.
All final pay rates will be determined by candidates experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data.
$80,000 - $90,000 USD
Pay Range for this position

🩺 Health Insurance coverage
🌟 Eligible for a bi-annual performance bonus
⛱ Unlimited PTO
🐣 Paid Family leave
🕯 Compassionate Leave: 3-5 days each time the need arises
🧘🏽‍♀️ Wellness perks: access to fitness subsidies to build a healthy lifestyle
All final pay rates will be determined by the candidate's experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data.
All final pay rates will be determined by candidates experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data.

You will be joining the B2B Marketing team at CookUnity, a small and fast-moving group responsible for driving revenue across every channel - from paid acquisition and lifecycle marketing to on-site activations and brand presence at conferences and fridge locations.
We work closely with Sales, Operations, Tech and Product to make sure that marketing isn't just generating leads but actively converting and retaining customers.
Everyone on the team runs their own programs end to end, and we support each other to do our best work.
In this role, you will have real ownership of the fridge marketing engine and the opportunity to build something that directly moves the revenue needle.
As Smart Fridge Marketing Lead, you own the marketing engine that drives revenue across CookUnity's growing Smart Fridge network.
Acquisition: Getting smart fridge users into the app and through their first purchase.
Engagement: Driving repeat purchase, increasing transaction frequency, and building loyalty.
Measurement: Instrumenting experiments, reporting on what works, and scaling winning strategies across all fridges.
You will be directly responsible for growing average monthly transactions per fridge and increasing average revenue per fridge month over month.
Food has lost its soul to modern convenience.
And with it, it has lost the power to nourish, inspire, and connect us.

for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, citizenship status, protected veteran status, genetic information, or physical or mental disability

This listing is sourced directly from CookUnity's careers page and normalized into a canonical job model.