Ouryahoo

Ouryahoo

Director, Media Planning & Buying

United States of America · Director

Sponsorship not specified$123k-$267kDetected 4 days ago
SparkData ScienceAgentic AIA/B TestingPerformance MarketingNegotiationVendor ManagementSignal Processing

About the role

  • Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products.
  • Position Overview As Director of Media Planning & Buying, you will be Yahoo's senior practitioner for how media dollars are deployed across channels to maximize reach, precision, and business return.

Responsibilities

  • Own programmatic media buying strategy and execution across leading DSPs and direct publisher buys, with accountability for reach, frequency, audience quality, and cost efficiency.
  • Build and maintain a rigorous cross-channel measurement framework that quantifies incremental reach, frequency, lift, ROAS, and brand safety across all media investments using geo tests, holdouts, and attention metrics.
  • Partner with Data Science to develop and apply audience models and lookalike targeting strategies that improve media precision and reduce wasted spend.
  • Drive the integration of Yahoo DSP's agentic AI buying capabilities, including autonomous campaign management, AI-driven audience discovery, and proactive optimization agents, into Yahoo's own media programs.
  • Evaluate and onboard new media partners, emerging channels (CTV, DOOH, audio), and AI-powered buying platforms, serving as the team's expert on the evolving programmatic ecosystem.
  • Build standardized media planning templates, KPI frameworks, post-campaign analysis playbooks, and vendor scorecards that can scale across a growing team.
  • Manage relationships with key media partners, publishers, and ad tech vendors, negotiating rates, placements, and co-investment opportunities.
  • For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results.
  • We build the measurement, experimentation, and technical capabilities that help drive customer acquisition, engagement, and long-term growth.

Requirements

  • 10+ years in media planning and buying, with demonstrated ownership of large-scale digital media budgets.
  • Deep programmatic expertise across leading DSP platforms and fluency in audience targeting, brand safety, viewability, and attention measurement.
  • Ability to translate complex media plans and performance data into clear, confident recommendations for senior and executive audiences.
  • Strong analytical capability, including experience building attribution models, running geo holdout tests, interpreting cross-channel lift studies, and translating measurement complexity into executive-ready insights.
  • Proven track record collaborating with Data Science teams to develop audience segmentation, lookalike models, and targeting strategies that improve media ROI.
  • Strong vendor management and negotiation experience, with existing relationships across major publishers, SSPs, and ad tech partners.

Nice to have

  • Experience leveraging agentic AI features in programmatic buying, including autonomous campaign management, AI-driven pacing, or agent-assisted audience refresh.
  • Familiarity with Yahoo DSP's agentic framework and its "Yours, Mine, and Ours" model for AI flexibility and control.
  • Background in media strategy at a publisher, media company, or large first-party data-rich brand.
  • What Success Looks Like
  • The material job duties and responsibilities of this role include those listed above as well as adhering to Yahoo policies
  • exercising sound judgment
  • working effectively, safely and inclusively with others
  • exhibiting trustworthiness and meeting expectations

Compensation

  • Lead the development of comprehensive media plans, including annual, quarterly, and campaign-level planning, aligned to Yahoo's user acquisition, re-engagement, and brand goals across digital, programmatic, mobile, and emerging channels.
  • You will own the full media investment cycle, from annual upfront planning through in-flight optimization and post-campaign analysis.

Company info

  • A Little About Us
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This listing is sourced directly from Ouryahoo's careers page and normalized into a canonical job model.