WME
Campaign Manager, Creator Partnerships
NY-New York - 11 Madison
Sponsorship not specifiedDetected 8 days ago
Project ManagementInfluencer MarketingSalesAccount ManagementPipeline ManagementNegotiationForecastingLeadershipCommunicationPublic SpeakingAdaptabilityOrganizational Skills
About the role
- The primary focus of this role is supporting the pre-sale process by translating marketing objectives into strategic creator recommendations, media plans, and partnership opportunities across WME's creator roster.
- This is a unique opportunity to help shape a rapidly growing business within WME, working at the intersection of creator monetization, media strategy, and brand partnerships.
- Serve as the primary resource for select inbound agency and brand opportunities, translating marketing objectives into creator-led partnership recommendations, with a particular focus on the direct response advertising ecosystem.
Responsibilities
- You will work closely with sales, agents, and creators to develop compelling programs that drive revenue growth, while also supporting campaign execution and optimization throughout the partnership lifecycle.
- You will gain direct exposure to top creators, leading brands and agencies, and senior leadership while helping build the future of creator-led advertising at scale.
- Develop customized creator programs, sponsorship packages, and media plans across WME's digital roster, with a YouTube-first approach.
- Partner with Creator Sales leadership to evaluate opportunities, develop pricing strategies, and prepare client-facing proposals.
- Support negotiation and deal development through contract execution.
- Own pipeline management and revenue forecasting for assigned opportunities.
- Develop a deep understanding of WME's creator content, audience demographics, performance trends, and sponsorship suitability.
- The team brings together experienced professionals across sales, strategy, operations, and creator partnerships to build scalable monetization opportunities for some of the most influential creators in the world.
- Partner with operations and execution teams to oversee campaign implementation and ensure successful delivery.
- Maintain accurate campaign documentation, reporting, and tracking.
Requirements
- 5-8 years of experience in media sales planning, account management, brand partnerships, creator marketing, influencer marketing, digital media, or integrated marketing strategy.
- Strong understanding of creator monetization, sponsorship pricing, digital advertising economics, and integrated partnership structures
- Ability to effectively communicate creator value propositions, pricing, and partnership recommendations to brands, agencies, creators, agents, and internal stakeholders.
- Consultative approach with the ability to guide senior marketing leaders and translate business objectives, audience insights, and performance data into actionable recommendations.
- Proven experience evaluating opportunities, negotiating partnership structures, and managing multiple concurrent sales opportunities throughout the deal cycle, including both transactional and upfront partnerships.
- Experience supporting the execution and optimization of creator campaigns across YouTube and other digital platforms, with a strong understanding of campaign workflows and performance measurement.
- Highly motivated, competitive, and collaborative, with a track record of exceeding expectations and driving results.
- Professional presence with the ability to confidently interact with brands, agencies, creators, agents, and senior internal stakeholders.
- Nimble and adaptable, with the ability to thrive in a fast-paced, evolving environment and make sound decisions under pressure.
- Demonstrated experience developing media plans, creator recommendations, and strategic partnership proposals for brands and agencies.
- Exceptional project management and organizational skills, with the ability to manage competing priorities in a fast-paced environment.
- Analytical mindset with experience leveraging creator analytics, audience data, and performance insights to inform recommendations and measure success.
- Excellent written and verbal communication skills, with experience developing client presentations, sales materials, strategic recommendations, creative briefs, and campaign recaps
- Attributes
Nice to have
- Deep understanding of the pre-sale process, particularly within the direct response advertising ecosystem
- existing agency relationships and familiarity are a strong plus.
Compensation
- $75,000 annually (minimum will not fall below the applicable state/local minimum salary thresholds)
- $100,000 annually
Company info
- WME is one of the world's largest talent representation agencies, representing leading talent and creators who engage audiences across YouTube, Instagram, TikTok, and other digital platforms.
- Collectively, our clients generate audiences at a scale comparable to major media networks, reaching fans and consumers directly through their content.
- As their influence continues to grow, we are building new ways to position them as the powerful media entities they have become.
- Creator Sales is a recently formed division within WME's Digital department focused on driving sponsorship and advertising revenue for the agency's YouTube creator roster.
- As a high-growth business with ambitious revenue goals, we are focused on expanding how brands and agencies engage with creator-led content.
- Our work centers on developing innovative partnerships, scalable processes, and long-term relationships that unlock the full value of our clients' audiences and position creators as powerful media businesses in today's evolving digital landscape.
Equal opportunity
- WME is an equal opportunity employer and encourages applications from qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.
Visa & Work Authorization
- Creator Sales is a recently formed division within WME's Digital department focused on driving sponsorship and advertising revenue for the agency's YouTube creator roster.
This listing is sourced directly from WME's careers page and normalized into a canonical job model.