Bacardi

Brand Manager, PATRON (Paid Media)

Miami, FL

Sponsorship not specifiedDetected 14 days ago

Stakeholder ManagementSEOBrand StrategyPerformance ManagementCadenceLeadershipCommunicationCollaboration

About the role

OPPORTUNITY: As a Brand Manager, you are an extension of the PATRÓN Brand Team and will play a critical role in shaping how the brand connects with consumers through world-class media planning.
You will be responsible for delivering media excellence within the Brand's Integrated Activity Planning (IAP), ensuring all initiatives are executed with precision and aligned to business objectives.

Impact Culture Through Creativity - Create culture-shaping connections
Support the Brand team in developing and executing the U.S. media strategy and full-funnel connections plan, ensuring the brand shows up consistently and powerfully across all touchpoints
Support Masterbrand media planning and communications across Marketing, Commercial, and CP&A to ensure alignment on priorities, messaging, and execution timelines
Drive execution of media plans across channels including website, SEO, digital ecosystem, partnerships, and content deployment
Manage media agency team day-to-day, ensuring high-quality delivery, innovation, and continuous optimization of media plans
Drive Commercial Excellence - Lead bold execution in a fast-moving world
Partner cross-functionally with Customer Marketing and Commercial teams to ensure media plans translate into in-market impact and conversion
Manage media A&P budget, including planning, allocation, reconciliation, and PO governance, ensuring disciplined financial management
Track, analyze, and optimize media performance through defined KPIs and M&E frameworks (execution, effectiveness, efficiency)
Lead regular reporting cadence including weekly updates, CP&A connects, and leadership forums, providing clear performance insights and recommendations

As a Brand Manager, you are an extension of the PATRÓN Brand Team and will play a critical role in shaping how the brand connects with consumers through world-class media planning.
While you bring deep expertise in media, you will operate as a well-rounded Brand Manager with exposure across the full marketing mix, contributing to broader brand strategy and execution.
You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change.
Strong brand building experience with a consumer-first mindset, translating insights into impactful strategies and activations

5+ years of paid media experience (in-house, agency, CFMG, etc.)
Strong analytical skills with ability to synthesize data (e.g., Nielsen, digital analytics) into actionable recommendations
Solid financial acumen with experience managing 7 figure budgets and understanding profit drivers
Deep expertise in media strategy, planning, and execution across paid, owned, and earned channels
Strong understanding of full-funnel media planning, channel roles, and performance optimization
Experience managing digital ecosystem including website, SEO, and partnerships
Hands-on experience working with media agencies, including briefing, performance management, and optimization
Strong knowledge of marketing effectiveness, measurement frameworks, and media KPIs
U.S. applicants have rights under Federal Employment Laws.
Perks of Working for us
It goes beyond just Cash!
The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.

Some benefits may be subject to an employee contribution.
Some benefits may be fully or partially subsidized.
Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)
Retirement/Pension Plan
Medical, Critical Illness, and Life Insurance
Best-in-class, family-friendly, and inclusive leave policies
The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.

Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe.
We promote a working environment where all employees are treated and rewarded fairly.
We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person's identity.
At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families.
At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

This listing is sourced directly from Bacardi's careers page and normalized into a canonical job model.