Homebase

Senior Product Manager, Growth (Hybrid)

Toronto · Senior

Sponsorship not specifiedDetected 12 days ago

A/B TestingProduct ManagementProduct StrategyStakeholder ManagementRecruitingLeadershipCommunicationCollaboration

About the role

At Homebase, you'll join a team that's bold, fast-moving, and obsessed with helping small businesses thrive.
This is an AI-first, data-rich role: you'll be expected to ship AI features and prove they actually work through rigorous evaluation, not just intuition.
Experience comes in many forms-so if you're excited about this role, even if you don't meet 100% of the qualifications, we encourage you to apply!

Drive signup-to-activation conversion, reducing drop-off across the free trial funnel (pre-trial, freemium, and paid conversion stages)
Design and optimize self-serve onboarding flows, in-product guidance, progress checklists, interactive product tours, and contextual tooltips that drive users to their "aha moment" faster
Own and improve key growth metrics, including activation rate, trial-to-paid conversion rate, time-to-value, and customer acquisition cost (CAC)
Run a high-velocity experimentation program - design A/B tests, analyze results, and iterate rapidly on onboarding and activation hypotheses using behavioral analytics tools (Amplitude, Statsig, etc.)
Partner cross-functionally with Engineering, Design, Marketing, Sales, and GTM leadership to align PLG initiatives with go-to-market motions and new customer revenue goals
Collaborate with Marketing and GTM on lifecycle messaging and in-product nudges that re-engage users who have gone dark during their trial period
This is a high-visibility, high-impact role, designed for a product leader who can balance strategy, execution, and cross-functional influence.
That means you'll have access to paid AI tools with minimal restrictions, so you can build, experiment, and level up your craft.
Meet Cross-functional Partners

That's why Tuesday and Wednesday are our required in-office days-a time to move faster as a team, build deeper connections, make better decisions, and build together.

Meals provided, commuter benefits, team offsites, and Customer Days
💰 Ownership & Savings: Stock options + TFSA/RRSP with 4% company match
🏥 Health & Wellness: Comprehensive medical, dental, and vision for you and your dependents
⏰ Time Flexibility: Flex time off + company holidays + designated focus periods
👶 Family Support: Maternity/Parental Leave EI top-up support offered (after 6 months of service)
🛡️ Protection Plans: Life insurance + short/long-term disability coverage

What We Offer (Canada)
💜 Belonging at Homebase - We're committed to fostering a welcoming space where every Homie can be their full self.

This listing is sourced directly from Homebase's careers page and normalized into a canonical job model.