Natera
Lead Marketing Analyst
US Remote
Sponsorship not specified$116k-$145kDetected 5 days ago
SQLSnowflakeData EngineeringData VisualizationMarketing AnalyticsHubSpotSalesforceMarketoForecastingBioinformaticsLeadershipCommunicationCollaboration
About the role
- Campaign performance, funnel analytics, attribution modeling, and budget recommendations all run through you.
- The reality is that the data environment isn't clean.
- Marketing runs across Salesforce, Airtable, agency-managed platforms, and in-house campaigns.
Responsibilities
- Own Campaign Measurement and Performance Reporting
- Lead reporting for agency-managed media campaigns, digital programs, and Salesforce-driven initiatives
- Build and maintain dashboards that give marketing leadership clear visibility into performance, trends, and ROI
- Translate raw campaign data into performance narratives that drive decisions
- Collaborate on Campaign Planning
- Use Airtable to support campaign hierarchy, planning and tracking
- Structure and optimize how campaign and performance data is organized and accessed by the marketing team
- Own Attribution and Investment Measurement
- Develop and refine multi-touch attribution models that reflect how Natera's buyers actually engage
- Natera takes cyber crimes seriously, and will collaborate with law enforcement authorities to prosecute any related cyber crimes.
Requirements
- 5-8+ years of experience in marketing analytics, growth analytics, or demand gen analytics
- Deep hands-on experience with Salesforce data, including funnel reporting, campaign tracking, and pipeline analysis
- Experience working with Airtable for campaign tracking, workflow management, or operational reporting
- Strong SQL skills and working proficiency with at least one BI tool (Tableau, Looker, Power BI, Snowflake Intelligence, etc.)
- Experience with multi-touch attribution modeling and campaign ROI analysis
- Track record of translating data into investment decisions, not just reports
- Ability to work cross-functionally with Marketing, Sales, Ops, and Finance and influence decisions with data
- Experience managing agency relationships and measuring agency-managed campaign performance
- Familiarity with marketing automation platforms (Eloqua, Marketo, HubSpot, Pardot)
- Experience with paid media measurement across LinkedIn, Google, and programmatic channels
Compensation
- $116,200 - $145,300 USD
Benefits
- Competitive Benefits - Employee benefits include comprehensive medical, dental, vision, life and disability plans for eligible employees and their dependents.
- Additionally, Natera employees and their immediate families receive free testing in addition to fertility care benefits.
- Other benefits include pregnancy and baby bonding leave, 401k benefits, commuter benefits and much more.
- Inclusive collaboration benefits our employees, our community and our patients, and is critical to our mission of changing the management of disease worldwide.
Company info
- We are committed to ensuring a diverse and inclusive workplace environment, and welcome people of different backgrounds, experiences, abilities and perspectives.
Equal opportunity
- Natera is proud to be an Equal Opportunity Employer.
- Equal Opportunity Employer.
This listing is sourced directly from Natera's careers page and normalized into a canonical job model.