Expedia Group
Email Marketing Specialist
Canada - British Columbia - Vancouver, CA
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odds of building a lasting career here
Thin sponsorship signal and lottery-bound (~15% per draw). A low-probability bet with your clock running. Prioritize cap-exempt roles and proven entry-level sponsors first.
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Green-card intent detected
Green-card follow-through: 75%
Files H-1B transfers
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About the role
- Here, you'll do meaningful work that helps millions of people discover, book, and experience travel with more ease, confidence, and joy.
- This role is critical to supporting both our national media initiatives and our Franchise network.
- Employees in this role have the potential to increase their pay up to $105,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.
Responsibilities
- Operate on the Salesforce Marketing Cloud platform to deliver operational excellence across Email Marketing, Landing Pages, and SMS communications.
- Execute Email Marketing campaigns to drive conversions and support key business initiatives, including transactional sends and targeted promotional campaigns.
- Support the implementation and maintenance of automated data workflows within Salesforce Marketing Cloud, helping to improve marketing operational efficiency.
- Ensure automations in Salesforce Marketing Cloud are maintained, optimized, and running reliably to support the business
- Implement A/B testing frameworks to generate insights and actionable learnings
- Drive and improve key email marketing metrics including leads, RSVPs, and engagement rates
- Support the email team in responding to Franchisee and Consultant inquiries related to the email and SMS channel
- As a global travel company powered by passionate people, trusted partnerships, and leading technology, we connect travelers, partners, and advertisers through our consumer brands, B2B network, and travel advertising business.
- Join us and build for travelers everywhere.
Requirements
- Experience or familiarity with Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, CloudPage, MobileConnect)
- Knowledge of HTML, Ampscript and SQL
- Strong understanding of email marketing best practices, including deliverability, segmentation, and personalization
- Familiarity with data management concepts such as consent frameworks, audience segmentation, and data hygiene
- Never share sensitive personal information unless you are confident of the recipient.
- Experience building and analyzing A/B tests with a results-oriented mindset
- Excellent attention to detail and ability to manage multiple campaigns simultaneously
- Strong communication skills and a collaborative approach to cross-functional work
Compensation
- $66k-$92k
Company info
- Expedia Group B2B connects partners across the travel industry to our leading technology, supply, and services - helping them deliver seamless travel experiences to their customers.
- From airlines and hotels to financial institutions and other travel platforms, we power smarter, faster, and more impactful travel solutions through the most connected marketplace in the world
- Expedia Cruises supports a network of more than 270 travel agencies and 7,500 Vacation Consultants.
- The team helps bring retail marketing programs to life across the network, enabling local teams to connect with travelers, promote their services, and generate leads and revenue.
- Make An Impact!
- We are looking for an Email Marketing Specialist to join our Customer Engagement Marketing team.
- In this role, you will be responsible for the end-to-end execution of our email marketing on the Salesforce Marketing Cloud platform.
- You will work cross-functionally to develop and execute campaigns, build automated workflows, and deliver measurable results that drive leads, engagement, and conversions.
- Introduction to the Team
- Execute segmentation to drive business opportunities and delivering personalize offers for customers.
- At Expedia Group, we help travelers explore the world, one journey at a time.
Equal opportunity
- Expedia is committed to creating an inclusive work environment with a diverse workforce.
- This employer participates in E-Verify.
- The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.
- All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law.
Visa & Work Authorization
- The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.
This listing is sourced directly from Expedia Group's careers page and normalized into a canonical job model.