Esri

Sr. Web Content Strategist, Digital Experience

Redlands, CA · Senior

No sponsorship$108k-$173kDetected 13 days ago

LLMsA/B TestingProject ManagementSEOContent MarketingGoogle AnalyticsResearchGISCommunicationOrganizational Skills

About the role

Join our Digital Experience team in contributing to the success of Esri's website.
In this role, you will be pivotal in optimizing customer journeys for Esri's priority audiences, driving higher conversion rates, and ensuring a compelling and consistent brand narrative on esri.com.

Define high-level content strategy across web experiences, shaping end-to-end customer journeys based on business objectives that support awareness, evaluation, and conversion
Own content strategy outcomes from concept through performance, setting direction, guiding execution, and ensuring alignment across stakeholders and milestones
Design content strategy that serves both human users and AI-driven discovery, optimizing for emerging search patterns, generative AI surfaces, and structured content reuse
Collaborate closely with SEO, Conversion Rate Optimization, and Performance Analysis teams to understand trends, identify opportunities, and make informed recommendations for optimization and improvements
Stay current on Esri's campaign and program plans, utilizing exposure to industry-leading web analytics tools to proactively map out how the web can best support strategic initiatives
Partner with UX and Content teams to define information architecture, content hierarchy, and user flows
Detail-oriented and highly organized, with the ability to manage multiple priorities effectively in a dynamic, fast-paced environment
Actively seek professional development opportunities and maintain knowledge of web best practices, including SEO, AEO,UX, and industry trends.

8 years of experience with web usability, information architecture, and writing for the web
Proficiency with web analytics tools such as Google Analytics, Adobe Analytics, and Customer Journey Analytics
Strong listening and communication skills with the ability to work collaboratively and gain consensus on complex projects with multiple stakeholders
Bachelor's degree in marketing, communications, business, or a related field
Occasional travel may be required (up to ~20%)
Applicants must be authorized to work for any employer in the U.S.
Experience with web usability and information architecture
Master's degree in Marketing, Project Management, or a related field

Base salary is one component of our total rewards strategy.
We understand that diversity, equity, and inclusion is not a destination but an ongoing process.
We are committed to the continuation of learning, growing, and changing our workplace so every employee can contribute to their life's best work.
For more information on Esri's Racial Equity and Social Justice initiatives, please visit our website here.

When employees of different experiences, perspectives, backgrounds, and cultures come together, we are more innovative and ultimately a better place to work.

We believe in having a diverse workforce that is unified under our mission of creating positive global change.
If you need reasonable accommodation for any part of the employment process, please email askcareers@esri.com and let us know the nature of your request and your contact information.
Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address.

This listing is sourced directly from Esri's careers page and normalized into a canonical job model.