Manhattan Associates

VP of Marketing - Brand, Creative & Content

Atlanta, GA · Vp

Sponsorship not specifiedDetected 13 days ago

Stakeholder ManagementSEOContent MarketingBrand StrategySalesforceSAPSupply ChainLeadershipCommunication

About the role

This role is ideal for a leader with deep enterprise tech brand experience who can translate sophisticated technology into compelling stories for a multi‑audience market, including supply chain and omnichannel commerce professionals as well as B2C retailers.

Partner with Product, go‑to‑market, and executive leadership to align company story, category point of view, and product/solution narratives.
Build and run a modern creative operating system, including briefs, reviews, production workflows, creative standards, resourcing models, and agency partnerships.
Raise craft across design, copy, video, and experiences while improving speed, reuse, and consistency in creative output.
Own content strategy and editorial direction across a multi‑format portfolio, including thought leadership, web and product storytelling, customer proof, video, social, experiential, and executive content.
Build a content engine that balances brand‑building with performance outcomes and scales through modular storytelling and intelligent reuse.
Partner with Digital/SEO, Product Marketing, and Communications to strengthen authority signals, entity clarity, and content architecture.
Lead, coach, and scale a multidisciplinary organization across brand, creative, and content.

15+ years leading brand, creative, and/or content functions, including people leadership and cross‑functional influence at scale.
Demonstrated ability to translate complex products into clear, compelling narratives for varied audiences, including industry practitioners and executive stakeholders.
Experience defining and using measurement frameworks to assess brand and creative impact and guide strategy.
Experience marketing into supply chain, retail, omnichannel commerce, or adjacent enterprise software categories.
Experience operating in a public‑company environment, including governance, scale, stakeholder management, and brand risk management.

The Vice President of Brand, Creative, & Content sets the vision and raises the standard for how the company shows up in the market across narrative, design, and AI‑forward modern content.
Define a creative vision that translates into high‑quality outputs across campaigns, launches, web, events, and executive storytelling.
Define and operationalize measurement frameworks for brand and creative effectiveness (brand health, share of search, direct/organic traffic quality, engagement, pipeline influence, win‑rate impact where measurable).

This listing is sourced directly from Manhattan Associates's careers page and normalized into a canonical job model.