Basis AI

Basis AI

Marketing Operations Manager

New York Office

Sponsorship not specifiedDetected 47 days ago
SQLMachine LearningHubSpotSalesforceCRMAccountingValuationFP&ALeadership

About the role

  • Our agents operate for hours at a time, performing end-to-end work for some of the largest accounting firms in the world.
  • We recently raised $100M at >$1B valuation and are racing to deploy the most advanced applied ML at production scale.
  • They've pushed the limits of what we thought our models could do on real-world, economically valuable, complex accounting tasks.

Responsibilities

  • In this role, you'll build Marketing Operations from the ground up, owning the systems and processes that turn marketing activity into qualified pipeline.
  • You'll own end-to-end attribution tracking so we can tie spend to pipeline to revenue, and you'll run the operational backbone of our events motion-capturing, scoring, and routing event leads so nothing falls through the cracks.
  • As we scale, you'll shape our marketing operations function by codifying playbooks, instrumenting our funnel, and building the reporting that leadership uses to make decisions-then help grow the team as the GTM org expands.
  • You'll define and score our ideal customer, structure ICP and segmentation logic, build and maintain lead scoring models, and design nurture, routing, recycling, and disqualification workflows so the right leads reach reps at the right time and every other lead has a clear next step.
  • Proven track record building lead scoring models, ICP/segmentation frameworks, and lead lifecycle processes (nurture, MQL/SQL handoff, disqualification)
  • Startup experience: Background at high-growth companies during scale phases, comfortable building process from scratch

Requirements

  • 4+ years in marketing operations, revenue operations, or demand generation at a B2B software company
  • Hands-on experience with CRM and marketing automation platforms (e.g., HubSpot, Salesforce) and the integrations between them
  • Bachelor's degree or equivalent practical experience
  • Ability to work in office in Manhattan 5 days per week

Benefits

  • Pre-tax commuter benefits and 401(k) retirement plan
  • Parental Leave
  • Premium Medical, Dental, and Vision coverage; Life Insurance; and 6 coaching & 6 therapy sessions through Spring Health.
  • Unlimited PTO + 12 paid company holidays.
  • In-Office Perks: Daily meal stipends, a fully stocked kitchen, and $300 toward your custom desk setup.

Company info

  • This is not a 9-5, we have a massive opportunity ahead of us and are looking to further accelerate our velocity.
  • We are optimizing for the best folks and happy to compensate generously.
  • All-in: This is not a 9-5, we have a massive opportunity ahead of us and are looking to further accelerate our velocity. We are optimizing for the best folks and happy to compensate generously.
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