SharkNinja

SharkNinja

Sr. Manager, Partnership Strategy & Activation

United States · Senior

Sponsorship not specified$130k-$199kDetected 18 hours ago
Brand StrategyLeadership

About the role

  • You'll be the connective tissue between partnerships, analytics, social, and commercial teams, translating deal logic into measurable business outcomes.

Responsibilities

  • Lead cross functional activation and commercialization of talent & brand partnerships, aligning social, marketing, media, creative, sales, and retail teams to maximize brand impact and business results.
  • Produce internal and partner-facing performance reports, briefing decks, and post-campaign learnings that drive smarter future investments.
  • Build and maintain the deal proposition framework that governs how we evaluate and tier talent partnerships, defining the rigor applied to global brand ambassador deals vs. regional vs. macro talent, including financial thresholds, strategic fit criteria, and expected ROI.
  • Manage contract terms including deliverables, usage rights, paid vs. organic KPI splits, and measurement requirements.
  • Drive continuous benchmarking vs. competitors and category trends to pressure-test our deal logic and inform partnership strategy.
  • Define and own KPIs and benchmarking frameworks across the partner portfolio including organic and paid social, OTT and paid media, brand awareness and lift, revenue lift, and virality.
  • Build and maintain partner scorecards and dashboards
  • Develop predictive models to forecast partner contribution to social and business objectives at the time of deal evaluation and post-launch.
  • Build and maintain partner scorecards and dashboards; run A/B tests, attribute impact, and translate findings into clear optimization recommendations.
  • Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of.

Requirements

  • 6-8 years in partnerships, talent, media, or brand strategy with meaningful experience in deal structuring and evaluation, not just execution.
  • Experience working across commercial and retail environments
  • Strong analytical foundation: comfortable building models, interpreting platform and brand lift data, and designing measurement frameworks from scratch.
  • you understand how a social moment translates downstream to sell-through.
  • Able to operate with rigor and speed
  • you build frameworks that scale, not one-off decks.
  • Strong communicator, you can sell a point of view to senior stakeholders and simplify complexity for partners.
  • Salary and Other Compensation: The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.
  • The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.

Compensation

  • $129,500 - $198,500 USD
  • The annual salary range for this position is displayed below.
  • Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.

Benefits

  • We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more.
  • We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what's possible.
  • At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success.
  • With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

Company info

  • SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company's products are sold at key retailers, online and offline, and through distributors around the world.
  • AI at SharkNinja
  • At SharkNinja, we're building an AI-native culture. We're not waiting for the future
  • we're creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what's possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn't been invented yet, you'll fit right in.
  • We're not waiting for the future; we're creating it.
  • Senior Manager, Partnership Strategy & Activation
  • Life At SharkNinja
  • Outrageously Extraordinary
  • We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law.
  • SharkNinja will consider reasonable accommodations consistent with legislation, and local law.
  • If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com
  • SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world.
  • Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains.
  • Headquartered in Needham, Massachusetts with more than 4,100 associates, the company's products are sold at key retailers, online and offline, and through distributors around the world.
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