North America
Digital Marketing Manager
California, USA · Contract
Sponsorship not specified$85k-$93kDetected 26 days ago
SEOSEMGoogle AdsGoogle AnalyticsLead GenerationExcelResearchCommunicationMicrosoft Office
About the role
- We believe in the power and joy of learning At Cengage, our employees have a direct impact in helping students around the world discover the power and joy of learning.
- We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work.
Responsibilities
- Develop and manage strategic digital marketing initiatives focused on paid lead generation)
- Identify new digital lead generation solutions, opportunities and partnerships to enhance and advance existing lead generation processes and initiatives
- Source, establish and foster key vendor, contractor and vertical partner relationships
- Drive innovation and growth opportunities across all channels to maximize lead volume with optimal lead quality
Requirements
- To date, Cengage Work has helped millions of learners gain employable skills, complete required trainings and pursue new career paths.
Skills
- 4+ Years of PPC, CPC, CPM, CPL, Media Buys. Retargeting Coordination a huge plus
- 4+ Years of Google Adwords & Google Analytics
- 4+ Years experience w/CRO tools, SEO, SEM, SMM, Mobile, SMS, Email
- Proficient in MS Office (i.e. Excel, Word, PowerPoint)
- Bachelor's degree in Marketing, Advertising, Business Management, Mass Communications, Journalism, Finance, Economics or similar required
- Experience in educational marketing a huge plus
- Fluency in Spanish a huge plus
- Cengage Work helps learners gain the skills they need to succeed in today's job market.
Compensation
- The full base pay range has been provided for this position.
- Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location.
- Sales roles often incorporate a significant incentive compensation program beyond this base pay range.
- In this position, you will be eligible to participate in the company's discretionary incentive bonus program.
- 5% Annual: Individual Target
- $85,000.00 - $93,000.00 USD
Benefits
- We believe in the power and joy of learning
- At Cengage, our employees have a direct impact in helping students around the world discover the power and joy of learning.
- We are bonded by our shared purpose - driving innovation that helps millions of learners improve their lives and achieve their dreams through education.
- We achieve these priorities through programs, benefits, and initiatives that are integrated into the fabric of how we work every day.
Company info
- Our culture values inclusion, engagement, and discovery
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