Lgcgroup

Growth Marketing Manager- Rapid Genomics Genotyping Solutions

Alexandria, MN, United States

Sponsorship not specifiedDetected 2 days ago

A/B TestingProject ManagementHubSpotSalesforceCRMGrowth MarketingSalesLogisticsBioinformaticsPCRNGSCommunicationCollaborationPublic Speaking

About the role

This includes DNA extraction, PCR, genotyping, next generation sequencing products and services
With ownership over your campaigns and exposure to a broad range of stakeholders and product lines, you'll need to be comfortable managing multiple priorities and shifting focus quickly based on business needs and impact potential.
A growth mindset, strong communication skills, and a solution-oriented approach are essential to thrive in this fast-paced and evolving role.

Responsibilities

Develop and execute integrated marketing campaigns (digital, email, content, events) across multiple genotyping product and services
Deliver full-funnel, multichannel campaigns (digital, content, events, email) that support strategic account growth, cross-sell, and upsell objectives - including the development of automated nurture streams to engage prospects and move leads efficiently through the funnel.
Develop and implement organic social media strategies, including the creation of template LinkedIn posts and guidance to support consistent messaging and engagement across the wider LGC commercial team.
Support high-impact product launches with tailored go-to-market campaigns, working in close collaboration with Product Management and Commercial teams.
Drive new business and expansion through account-based marketing (ABM) strategies tailored to high-priority segments and customer needs.
Collaborate with Sales and Product Management to ensure messaging, targeting, and timing are fully aligned with business priorities.
Manage campaign-related lead imports and perform initial QA checks to ensure leads are routed correctly and follow-up can proceed smoothly - partnering with the Marketing Operations team where needed for system support.
Collaborate with distribution teams to support growth within indirect channels, ensuring alignment on messaging, targeting and campaign strategy.
Collaborate with Sales to develop and deliver sales enablement materials (e.g. sell sheets and follow-up templates) that support effective outreach, improve conversion, and reinforce campaign messaging.
Proactively build internal and external networks to gather Voice of Customer (VoC) insights and identify Key Opinion Leaders (KOLs) - helping to shape campaign messaging, uncover unmet needs, and strengthen go-to-market strategies.

Nice to have

Planning and organisation of tradeshows and industry events, including logistics, booth preparation, promotions, collateral, and cross-functional coordination to ensure seamless execution.
Attending at least one to two events per calendar year.
Apply a test-and-learn mindset to campaign development, using experimentation to optimise messaging, channels, and tactics and iterating based on performance insights.
Monitor and report on campaign performance (MQLs, conversion rates, ROI), providing insights and recommendations to improve impact.
Use AI tools and marketing automation platforms to scale execution and enhance targeting, segmentation, and content efficiency.
Contribute to the continuous improvement of marketing processes, systems, and best practices across the wider team.
Comfortable working across a broad product portfolio and managing multiple projects simultaneously.
Excellent prioritisation skills with the ability to assess urgency vs. impact and act accordingly.

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