AMOREPACIFIC US, INC
Director, Global Digital Content/Commerce Strategy
New York, NY · Director
Sponsorship not specifiedDetected 29 days ago
AlgorithmsSEOContent MarketingLeadershipCollaboration
About the role
- This role sits at the intersection of creative strategy, content, and digital commerce.
Responsibilities
- Lead the development of global digital-first campaign strategies for Laneige launches - campaigns conceived for how people actually consume content, not adapted for it after the fact
- Define content strategies that drive performance across platforms: TikTok (organic and Shop), Instagram, YouTube, Google, Amazon, and retailer.com environments
- Build campaign and content frameworks that are modular and market-ready - designed to be localized and activated by regional teams without losing strategic integrity
- Own the strategic approach to digital discoverability across search (Google, Amazon), social algorithms (TikTok, Instagram), and e-commerce platforms
- Partner with the copywriter and creative teams to ensure SEO/AI discoverability, keyword strategy, and platform-specific content requirements are embedded at the campaign strategy stage
- Develop content strategies for brand.com, retailer.com, and marketplace environments (Amazon, TikTok Shop) that convert - including PDP strategy, A+ content direction, and platform-specific storytelling frameworks
Skills
- Based in Los Angeles (Hybrid)
- Report back on success metrics (KPIs met or exceeded, campaign learnings, etc.)
- These plans will then be packaged into activation frameworks that regional teams around the world can execute.
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