TRUMPF Graduates and Professionals
Marketing & Sales Analyst
Farmington, CT
Sponsorship not specifiedDetected 13 days ago
AccessibilityEmail MarketingMarketing AnalyticsGoogle AnalyticsCRMSalesLead GenerationResearchLeadershipCollaboration
About the role
- The Marketing + Sales Analyst at TRUMPF is a strategic, data-driven role responsible for shaping marketing effectiveness, guiding business decisions, and strengthening competitive positioning across North America.
- TRUMPF Inc. endeavors to make TRUMPF careers pages accessible to any and all users.
- If you would like to contact us regarding the accessibility of our website or need assistance in completing the applications process, please contact our HR department at 860.255.6000 or at HRgeneral@us.trumpf.com.
Responsibilities
- Develop and deliver recurring market intelligence reports for senior Sales and Marketing leaders, synthesizing industry trends, competitive dynamics, and customer segment insights
- Conduct primary and secondary research to support new market entry strategies, sales territory planning, and product positioning
- Own end-to-end marketing attribution modeling, connecting digital, event, and field marketing touchpoints to pipeline and revenue outcomes
- Develop and refine multi-touch attribution frameworks to accurately quantify marketing's contribution to lead generation, opportunity creation, and closed business
- Analyze campaign performance metrics - including conversion rates, customer acquisition cost, and ROI - to optimize spending and improve effectiveness
- Partner closely with Sales Operations to ensure CRM data integrity and alignment between marketing activities and pipeline reporting
- Develop self-service reporting tools that empower Marketing and Sales teams to independently explore data and uncover insights
- Act as a strategic analytics partner to Product Marketing, Digital Marketing, and Field Sales teams
- Proactive mindset and ability to manage multiple projects in a fast-paced environment.
Requirements
- Bachelor's degree in Marketing, Business, Analytics, or a related field
- 3+ years of work experience
Nice to have
- Experience in digital marketing social media, content creation, and email marketing preferred.
Skills
- Principle Duties & Responsibilities
Compensation
- Prepare monthly, quarterly, and annual performance reports
Equal opportunity
- This contact information is for accommodation requests only and can not be used to inquire about the status of application.
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