Spinnaker Support

Director, Demand Generation

Remote US · Director

Sponsorship not specified$180k-$190kDetected 37 days ago

A/B TestingComplianceHubSpotSalesforceMarketoCRMGrowth MarketingSalesPipeline ManagementSAPLeadershipCommunicationCollaboration

About the role

We help enterprise organizations reduce costs, extend the life of their software investments, and operate with greater certainty.
You are stepping into a function that is being established, not one that is inherited.
You bring strategic vision, but you are not above rolling up your sleeves-you know that in an early-stage demand gen function, leadership and execution go hand in hand.

Define and own Spinnaker Support's global demand generation strategy, aligned to revenue targets and sales pipeline goals
Build and continuously optimize a multi-channel demand gen program spanning email, paid media, content syndication, ABM, webinars, events, and partner-driven campaigns
Lead, mentor, and grow a small team of Demand Generation Managers and a Partner Marketing Manager
Partner with the VP of Global Marketing to continue building out the demand gen team as pipeline volume and program complexity scale
Own and manage the global demand generation budget, ensuring spend is allocated effectively across channels and programs
Manage relationships with agencies, vendors, and technology partners to maximize value and output
Account-Based Marketing & Partner Marketing
Ensure partner marketing programs are integrated into the broader demand gen strategy, driving co-marketing campaigns and partner-sourced pipeline
Oversee campaign execution and lead management in Pardot, ensuring the team runs clean, well-structured programs with reliable attribution
Maintain alignment between Pardot and Salesforce CRM to ensure accurate lead routing, scoring, and pipeline reporting

8+ years of B2B demand generation or growth marketing experience, with at least 3 years in a team leadership role
Hands-on expertise with at least one enterprise marketing automation platform (Pardot, HubSpot, Marketo, Eloqua, or equivalent) -- platform fluency is required
we use Pardot and expect a reasonable rampDeep proficiency in Salesforce CRM for pipeline tracking, campaign attribution, and revenue reporting
Proven experience owning a marketing budget and making data-driven spend decisions
Familiarity with intent data platforms (e.g., Bombora, 6sense, Demandbase)

Prior experience with Pardot specifically is a plus, but not required -- platform proficiency transfers

Translate business objectives into quarterly and annual demand gen roadmaps with clear prioritization and resource allocation

Oversee ABM strategy targeting enterprise accounts across key verticals and geographies, working in close alignment with sales on account tiering and coverage

This listing is sourced directly from Spinnaker Support's careers page and normalized into a canonical job model.