Trend Micro

Senior Manager, Media & Analyst Relations

US Off-Site · Senior

Sponsorship not specifiedDetected 12 days ago

CybersecurityStrategic CommunicationsResearchCommunication

About the role

TrendLife is looking for a seasoned communications professional to lead media relations in the US, with a secondary responsibility supporting analyst relations. This role sits at the intersection of strategy and execution — you'll shape how top-tier journalists understand and cover TrendLife, while also rolling up your sleeves to pitch stories, prep
spokespeople, and manage media inquiries directly.

Act as an on-the-record spokesperson on behalf of TrendLife when appropriate, representing the brand with credibility and consistency. Develop and maintain global spokesperson bench.
Serve as a day-to-day point of contact for media relations agencies. Ensure support for media inquiries, including coordinating responses with internal subject matter experts and executives as needed.
Develop industry analyst relations strategy. Coordinate briefings and inquiries with key industry analysts relevant to the consumer AI and cybersecurity space.
Manage North America and European PR agency relationships, including scope, budget, and performance accountability.
Work with field and product marketing teams to support launches, announcements, and issues management.
Identify and implement process improvements that increase team efficiency without sacrificing quality.
TrendLife is looking for a seasoned communications professional to lead media relations in the US, with a secondary responsibility supporting analyst relations.
This role sits at the intersection of strategy and execution - you'll shape how top-tier journalists understand and cover TrendLife, while also rolling up your sleeves to pitch stories, prep spokespeople, and manage media inquiries directly.

Minimum 10+ years of experience in public relations, strategic communications, and industry analyst relations with a strong focus on the consumer technology industry.
Experience managing external PR agencies in multiple countries, including setting expectations, reviewing work, and holding teams accountable to results.
Comfort and experience serving as a spokesperson, preferably in broadcast, engaging directly with media on the record.
Familiarity with global communications campaigns spanning multiple markets.
Demonstrated ability to operate inside a global organization, navigating cross-regional teams and multiple time zones.
Hands-on experience using AI tools for research, drafting, monitoring, or workflow efficiency, and comfort adopting new tools as they emerge.
Experience managing external PR agencies in multiple countries, including setting expectations, reviewing work, and holding teams accountable to results. Track record of securing substantive media coverage.
Proven experience overseeing industry analyst relations. Previously established direct relationships with key analysts a plus.
Background in or exposure to issues management and crisis communications.
Excellent written and verbal communication skills in English. Strong judgment under pressure.

Develop media relations and messaging strategy to support technology, partnership, education or program initiatives.
Monitor coverage and provide actionable reporting on media results and sentiment.
Track record of securing substantive media coverage.

You'll be part of a global communications team, collaborating closely with counterparts across APAC, EMEA, and Latin America to drive consistent, high-impact narratives worldwide.

This listing is sourced directly from Trend Micro's careers page and normalized into a canonical job model.