KAYAK
Product Manager, CRM
Cambridge Office
Sponsorship not specified$130k-$150kDetected 11 days ago
SQLData ScienceA/B TestingComplianceProduct ManagementAgilePRDsSalesforceCRMLeadershipCommunication
About the role
- With billions of queries across our platforms, we help people find their perfect flight, stay, rental car and vacation package.
- We're also transforming business travel with a new corporate travel solution, KAYAK for Business.
- You'll translate real user intent into timely, relevant omni-channel communication and use data to prove what works!
Responsibilities
- Own the CRM agile team's backlog end-to-end - triaging intake from Marketing and Product, shaping requests into clear PRDs, and sequencing work to deliver against the team's primary KPI (bookings).
- Plan and lead agile ceremonies (refinement, sprint planning, reviews, retrospectives), ensuring the team operates with clear priorities, realistic commitments, and consistent delivery.
- Oversee design, development, and experimentation pipelines for CRM initiatives - from early discovery through implementation, QA, launch, and iteration.
- Build and evolve CRM capabilities in MoEngage (and related systems), including triggers, journeys, segmentation, and personalization across email, push, in-app, and messenger channels.
- Design and ship transactional and triggered communication (e.g., price alerts, cross-sell, lifecycle journeys) that align closely with user intent and KAYAK's retention strategy.
- Partner closely with lifecycle marketing, commercial, data science, engineering, and design to align on goals, scope cross-functional work, and manage trade-offs.
- Clear written and verbal communication skills, with the ability to write concise PRDs and keep engineering, design, marketing, and leadership aligned.
Requirements
- This role is required to work from our Cambridge, MA office 3 days per week.
Nice to have
- 3+ years of Product management experience with direct exposure to CRM, lifecycle, retention, or growth products in a B2C or e-commerce environment.
- Hands-on familiarity with modern CRM / customer engagement platforms. experience with MoEngage is a strong plus
- Braze, Iterable, Salesforce Marketing Cloud or similar tools are also relevant.
- Solid understanding of CRM strategy, including transactional communication, segmentation, and retention tactics, and how to translate these into product capabilities.
- Experience working with omni-channel communication (email, push, in-app, messengers) and designing cohesive journeys across channels.
- Experience working with data, writing basic SQL, and using A/B testing and experimentation to guide decisions.
Compensation
- Work from (almost) anywhere for up to 20 days per year
Benefits
- Paid parental leave
- Generous paid vacation + time off for your birthday
- Competitive retirement and health plans
- Define and run A/B and holdout tests to validate ideas, measure impact, and feed learning back into the roadmap.
- Ensure all CRM work complies with privacy, consent, and deliverability standards (e.g., GDPR, CAN-SPAM), and contribute to platform health and governance as MoEngage evolves.
This listing is sourced directly from KAYAK's careers page and normalized into a canonical job model.