Webershandwick

Webershandwick

Account Director, Influencer Strategy

New York, New York, United States · Director

Sponsorship not specifiedDetected 83 days ago
Influencer MarketingNegotiationProcurementCommunicationCollaborationPublic Speaking

About the role

  • We're storytellers, content creators, and we engage people IN the story.
  • Our success is built on a deep commitment to client service and to our people.
  • You must influence creative ideations: from the ideas presented, to the influencers selected, to the content created, all the way down to the language used in post copy.

Responsibilities

  • Build social influencer strategies cross-functionally to align strategic efforts and priorities, and able to develop strategic outputs with little to no oversight.
  • Collaborate closely with strategy, creative, paid and larger integrated agency teams to deliver program initiatives.
  • Effectively knows how to drive an influencer marketing program forward and manage a team to ensure influencer contracts are negotiated and content is delivered swiftly and on time.
  • Lead end-to-end influencer procurement process from influencer recommendations, content reviews, content posting and reporting
  • Maintains strong connections with talent and management agencies to ensure quality relationships, reliability and quick turn asks.
  • Lead a high-performing team; mentor and develop junior team members
  • We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.
  • you understand how important it is to be in compliance with best practices (FTC updates, platform requirements), continuously build our excellence by partnering with DXTRA legal and finance to ensure risk and liabilities are reduced and tamed for every campaign you touch.
  • you will build client presentations that tell smart, compelling stories, never "rinse and repeat" which requires you to be highly motivated, energetically-charged and inspired at all times.
  • Proven ability to build, speak and grow relationships with change agents and cultural makers (celebrities, influencers, artists, thought leaders) directly or via their agents.

Requirements

  • 8+ years of experience, preferably within an agency environment
  • Strong understanding of the overall media and social landscape, with an emphasis on digital experience
  • Deep expertise in managing influencer programs
  • Strong knowledge of social platforms, including paid amplification and campaign optimization
  • Strong understanding of marketing funnel analytics & KPIs
  • Familiarity with a broad set of social, media and influencer analytics tools
  • Experience leading a team is an asset
  • your energy must be driven by your lifestyle.
  • Have "Gravitas" in the influencer space and skin-in-the-game: Deep understanding of the influencer landscape is required.
  • You must be open to a public-facing role; willingness to speak publicly about influencer trends when opportunities present itself to the WS Influencer Team.
  • Is comfortable working in a team setting, is not an independent contributor.
  • Excellent communication and negotiation skills, with ability to develop relationships with influencers, creators, agencies, and other partners.
  • Detail-oriented, multi-tasker with excellent time-management skills
  • Strong written, verbal communication, negotiation and presentation skills
  • Bonus if you have experience in the B2B and LinkedIn influencer space

Compensation

  • $100,000 USD - $130,000 USD
  • We make our careers website accessible to any and all users.
  • This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website.

Benefits

  • Understand the role and importance of diversity, equity & inclusion (DE&I) You must be culturally vigilant with the ability to understand, communicate with and effectively interact with people across cultures.

Company info

  • Weber Shandwick is more than a leading global PR agency - we're an engagement agency and we're working in and around the cutting edge of the new media landscape. We're storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.
  • Account Director, Influencer Strategy
  • Build social influencer strategies cross-functionally to align strategic efforts and priorities, and able to develop strategic outputs with little to no oversight. Collaborate closely with strategy, creative, paid and larger integrated agency teams to deliver program initiatives.
  • Weber Shandwick is more than a leading global PR agency - we're an engagement agency and we're working in and around the cutting edge of the new media landscape.
  • Must have true passion and understanding of pop culture and are part of the community (be it music, gaming, fashion, food, internet culture, etc) This job is the intersection of creative, strategy, marketing, technology, content creation and production; your energy must be driven by your lifestyle.

Equal opportunity

  • Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer.
  • If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com.
  • Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

Visa & Work Authorization

  • origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status
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This listing is sourced directly from Webershandwick's careers page and normalized into a canonical job model.