Modern Life
Director of Growth Marketing
New York, NY · Director
Sponsorship not specified$200k-$240kDetected 47 days ago
SQLA/B TestingSEOGoogle AdsGrowth MarketingPerformance MarketingCompensationLeadership
About the role
- Life insurance is a complex and consequential purchase that impacts hundreds of millions of Americans - and it's about to experience a massive AI transformation, impacting over 500,000 professionals today.
Responsibilities
- Own the performance marketing engine end-to-end - strategy, channel mix, budget allocation, creative direction, and execution across LinkedIn, Google, Meta, programmatic, and emerging channels.
- Build the growth experimentation function - run rigorous, hypothesis-driven tests across paid and organic channels, and bring the discipline to kill what isn't working fast.
- Drive advisor acquisition and activation - move the metrics that matter: CAC, LTV/CAC, MQL-to-SQL conversion, advisor activation rate, and payback period.
- Own product marketing and positioning - tell the story of our platform and AI capabilities, landing new product launches, sharpening our messaging, and arming sales and prospects with materials that make us clear and compelling.
- Stand up an AI-native growth stack - build and operate the agentic workflows, content pipelines, attribution models, and reporting that let a small team operate like a large one.
- You should be using AI to write, test, optimize, segment, personalize, and analyze daily.
- Own lifecycle and email - design and run the nurture, activation, and re-engagement programs that turn cold advisor interest into placed cases.
- Partner with sales and product - work closely with the brokerage and PCS sales teams to align on ICP, messaging, and what's actually converting at the close.
- Measure everything - build the LTV/CAC, attribution, and funnel reporting that gives us a clear view of what's working, and present it to leadership and the board.
- We're hiring a Director of Growth Marketing to own demand generation, performance marketing, product marketing, and the marketing engine that drives advisor acquisition.
Requirements
- 7+ years in performance marketing or growth marketing at B2B tech enabled distribution, fintech, or vertical SaaS companies, with at least 3+ years owning paid acquisition and growth strategy.
Nice to have
- experience marketing in a distribution based business, financial advisors, insurance professionals, or other high-trust, regulated B2B audiences.
- Comfortable with attribution, cohort analysis, and the messy reality of measuring what's actually working.
- SQL skills are a plus.
Compensation
- $200k-$240k
Benefits
- Comp & Benefits
- We're building the AI-powered software, agents, and workflows that change how life insurance gets bought and sold, making it faster, smarter, and easier for advisors and their clients.
- Strong across several performance marketing channels (LinkedIn Ads, Google Ads, Meta, programmatic, SEO, lifecycle/email) and excited to keep learning new ones.
Company info
- We are a high-growth Series A company that has raised $35M from top-tier investors, including Thrive Capital (major investors in OpenAI, SpaceX, Stripe, Instagram, Spotify, and Slack), New York Life, and Northwestern Mutual.
- This is a senior role for a hands-on, AI-native performance marketer who has built and scaled growth functions inside B2B SaaS or fintech, and who treats AI tooling as a force multiplier on every part of the funnel.
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