Dude Perfect

Dude Perfect

Senior Director, Marketing

Frisco, TX · Director

Sponsorship not specifiedDetected 82 days ago
A/B TestingBrand StrategyPerformance MarketingForecastingEpicLeadershipCommunicationCollaborationPublic SpeakingDemand Planning

About the role

  • This role is responsible for scaling the business beyond content - launching and growing consumer products, brands, and audience-driven experiences powered by massive global reach.
  • The candidate will blend consumer product marketing, creator economics, and modern marketing technology, translating audience engagement into durable, diversified growth streams.
  • The ideal candidate will be equal parts builder and operator, comfortable in the weeds of a go-to-market campaign one hour and presenting a brand strategy to leadership the next.

Responsibilities

  • Lead go-to-market strategy for new consumer products, brands, and audience-driven experiences (physical, digital, and experiential)
  • Support product launches end-to-end, including positioning, pricing, demand forecasting, and launch execution
  • Support launch and scaling of new YouTube channels, content verticals, and IP-driven franchises, including positioning, audience strategy, and performance optimization
  • Build and optimize acquisition funnels and across owned, earned, and paid channels
  • Define growth KPIs and design tracking systems across the full lifecycle (CAC, LTV, conversion, retention, repeat purchase)
  • Design experimentation frameworks for launches, offers, pricing, and messaging
  • Partner with product, ops, and creative teams to align roadmap, storytelling, and distribution
  • Lead brand strategy for new formats, franchises, products, and spin-off channels
  • Own public-facing communications and public relations strategy, including press, announcements, and reputation management
  • Lead creator, platform, and industry relationships to elevate visibility and influence

Requirements

  • 8-10+ years of senior marketing leadership experience within world-class, cross-functional marketing organizations and agencies
  • Proven success launching and scaling consumer products or brands, preferably within creator-led, media, or DTC businesses
  • Strong experience owning and scaling martech stacks and data-driven marketing systems
  • MBA a plus
  • Deep understanding of audience-led growth and modern product marketing
  • Demonstrated ability to lead cross-functional teams and complex launches
  • International go-to-market experience
  • Existing relationships with agencies, platforms, or strategic partners
  • Comfortable with ambiguity and thrives managing several projects, deadlines and stakeholders in a fast-paced, rapidly changing environment
  • A proactive, low-ego team player who can seamlessly toggle between strategic thinking and operational detail
  • Results-oriented, gritty, resourceful, and organized team player with strong ethical standards
  • Passion for digital media, sports, and entertainment; familiarity with Dude Perfect content is a plus

Nice to have

  • 3+ years within high-growth, private companies strongly preferred
  • Passion for digital media, sports, and entertainment
  • familiarity with Dude Perfect content is a plus

Company info

  • Dude Perfect is a leading entertainment brand known for our thrilling sports videos, epic trick shots, and engaging content that resonates with millions of fans around the world.
  • As we continue to innovate and grow, we're looking for a strategic marketing leader to join our team.
  • Position Overview:
  • We're seeking a world-class leader to lead marketing, brand, and communications for one of the most influential YouTube-native media brands in the world.
  • Initial Responsibilities:
  • Product Launches & Performance Marketing
  • Translate audience insights into product-market fit, identifying unmet needs and high-conviction opportunities
  • Apply an AI-forward lens to marketing operations, leveraging automation and intelligent tooling to maximize efficiency
  • Brand Management
  • Define, evolve, and protect the channel's brand positioning, voice, and narrative
  • Ensure consistent brand expression across YouTube, social platforms, websites, products, and IRL activations
  • Anticipate cultural trends, platform shifts, and audience expectations to keep the brand ahead of the curve
  • Guide creative direction in collaboration with content leadership to strengthen brand affinity and loyalty
  • Communications
  • Oversee messaging for major launches, partnerships, and moments of cultural relevance
Apply directly at Dude Perfect →Create a free account for alerts like thisView Dude Perfect immigration profile

This listing is sourced directly from Dude Perfect's careers page and normalized into a canonical job model.