rosebud

rosebud

Digital Marketing Manager

Austin, Texas

Sponsorship not specifiedDetected 259 days ago
Data AnalysisA/B TestingGraphic DesignProject ManagementEmail MarketingSalesforceMarketoCRMSalesProcess ImprovementLeadershipCommunicationCollaborationOrganizational Skills

About the role

  • This individual is responsible for structuring, populating, and regularly reporting on a marketing automation dashboard with insights and recommendations for improvements.
  • This role includes collaboration with Sales, Sales Effectiveness, and Marketing stakeholders.
  • It requires planning, hands-on implementation, project management, agility with data sources and segmentation, data analysis, and creative problem solving.

Requirements

  • 5+ years' experience in digital marketing communications.
  • Experience using marketing automation platforms such as Pardot, Marketo, Salesforce Marketing Cloud, or other.
  • Experience establishing A/B tests and multivariate tests, evaluating performance, and iterating for improved outcomes.
  • Ability to follow brand guidelines and visual standards established my the company.
  • Must be highly organized and self-motivated with a sense of urgency.
  • Experience with Salesforce.com.
  • Bachelor's degree in relevant field, including marketing, business, or other.
  • Experience with graphic design and creating visual layouts.
  • Assist in the integration of additional platforms as required.
  • Experience using design software such as Adobe Creative Suite.
  • Motivated self-starter.
  • Capable of handling multiple tasks with competing priorities under minimal supervision
  • Able to think critically and exercise independent judgment and discretion.
  • Excellent attention to detail
  • Desired:
  • Interest in and understanding of the healthcare market and hospital operations
  • Experience in B2B environments, with emphasis in healthcare, telecom, or SaaS, or similar sector with lengthy sales cycles and variety of stakeholder personas.

Visa & Work Authorization

  • Maintain and champion adherence to state, federal, applicable global, and industry best practices related to use of personal data (opt-in permission to email).

This listing is sourced directly from rosebud's careers page and normalized into a canonical job model.