rosebud
Digital Marketing Manager
Austin, Texas
Sponsorship not specifiedDetected 259 days ago
Data AnalysisA/B TestingGraphic DesignProject ManagementEmail MarketingSalesforceMarketoCRMSalesProcess ImprovementLeadershipCommunicationCollaborationOrganizational Skills
About the role
- This individual is responsible for structuring, populating, and regularly reporting on a marketing automation dashboard with insights and recommendations for improvements.
- This role includes collaboration with Sales, Sales Effectiveness, and Marketing stakeholders.
- It requires planning, hands-on implementation, project management, agility with data sources and segmentation, data analysis, and creative problem solving.
Requirements
- 5+ years' experience in digital marketing communications.
- Experience using marketing automation platforms such as Pardot, Marketo, Salesforce Marketing Cloud, or other.
- Experience establishing A/B tests and multivariate tests, evaluating performance, and iterating for improved outcomes.
- Ability to follow brand guidelines and visual standards established my the company.
- Must be highly organized and self-motivated with a sense of urgency.
- Experience with Salesforce.com.
- Bachelor's degree in relevant field, including marketing, business, or other.
- Experience with graphic design and creating visual layouts.
- Assist in the integration of additional platforms as required.
- Experience using design software such as Adobe Creative Suite.
- Motivated self-starter.
- Capable of handling multiple tasks with competing priorities under minimal supervision
- Able to think critically and exercise independent judgment and discretion.
- Excellent attention to detail
- Desired:
- Interest in and understanding of the healthcare market and hospital operations
- Experience in B2B environments, with emphasis in healthcare, telecom, or SaaS, or similar sector with lengthy sales cycles and variety of stakeholder personas.
Visa & Work Authorization
- Maintain and champion adherence to state, federal, applicable global, and industry best practices related to use of personal data (opt-in permission to email).
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