HappyRobot
Product Marketing Manager
San Francisco · Mid
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About the role
- This is a product-focused role on the growth team, working directly with the Head of Growth and founders to shape how HappyRobot communicates product value across channels.
- Product marketing fuels everything from feature adoption and customer education to sales enablement and market positioning.
Responsibilities
- Develop and execute go-to-market strategies for new products and features
- Create and maintain core product messaging frameworks, positioning statements, and competitive differentiators.
- Build assets around product features, including release notes, in-product updates, newsletters, and website content
- Manage customer references, case studies, and proof-of-value content
- Develop internal and external enablement materials such as one-pagers, decks, FAQs, and product briefs.
- Collaborate closely with product, sales, and growth teams to ensure alignment between product development, customer needs, and market messaging.
- Support field and partner teams with content that drives understanding and usage of new capabilities.
- Experience collaborating closely with product, sales, and growth teams to drive alignment and adoption.
- Extreme ownership and organization, with a proven ability to manage multiple launches and cross-functional priorities.
- Comfort creating visual assets or collaborating closely with design to elevate product storytelling.
Requirements
- Excellent written and verbal communication skills with the ability to simplify technical concepts and craft persuasive messaging.
- 4+ years of experience in product marketing, in B2B tech, at a startup, or similar roles.
- Strong understanding of enterprise sales motions and how to position technical products for business audiences.
- Strong understanding of technical concepts including generative AI and agentic AI.
- Comfort with data and performance tracking to measure adoption, engagement, and campaign impact.
- Ability to leverage AI tools to accelerate research, messaging, and asset creation.
Nice to have
- Basic technical skills.
- Background in supply chain, logistics, or enterprise software industries.
- Experience with Salesforce.
- Join a world-class team of engineers and builders.
- Backed by top investors including a16z, Y Combinator, Base10, Prysm Capital and Eurazeo.
- Have ownership and autonomy of projects and are encouraged to ship.
- Our Operating Principles
- Extreme Ownership
Compensation
- Competitive salary + equity in a high-growth startup.
Benefits
- Comprehensive Benefits including healthcare, dental, vision coverage.
Company info
- We are "majos" Be friendly & have fun with your coworkers.
This listing is sourced directly from HappyRobot's careers page and normalized into a canonical job model.